Building Coalitions PART ONE Linda Major Ian Newman University of Nebraska-Lincoln Tom Workman University of Houston-Downtown

Overview of Workshops Focus is on the PROCESS of working with diverse stakeholders across the community in order to create environmental change that reduces AODV problems. PART 1 will focus on the basic theories and tools to community organizing and stakeholder relationship development PART 2 will focus on organizing opportunities for stakeholder/community deliberation and decision-making

Resources Deep Change: Discovering the Leader Within, Robert E Quinn (1996) Building the Bridge As You Walk On It: A Guide for Leading Change, Quinn (2004) Change the World: How Ordinary People Can Achieve Extraordinary Results, Quinn (2000) The Speed of Trust, Stephen Covey (2007) The Art of Engagement: Bridging the Gap Between People and Possibilities, Jim Haudan (2008)

Level 3: The Participating Strategy Level 2: The Forcing Strategy Level 1: The Telling Strategy Level 4: The Transforming Strategy Robert Quinn’s Model of Four Change Strategies (2000) Rational persuasion; emphasis on facts Leveraging behavior; emphasis on authority Open dialogue; emphasis on relationship Transcend self; emphasis on emergent reality

Strategies in Action: Traditional AOD Prevention Alcohol & other drug education programs Peer education Epidemiology-driven reports Social norms marketing Level 1: The Telling Strategy

Strategies in Action: Traditional AOD Prevention Substance prohibition/control Zero tolerance policies Hospitality beverage control Increased enforcement efforts Adjudicating AOD-related behaviors Level 2: The Forcing Strategy

Emerging Strategies: AODV Prevention Campus-Community task forces and coalitions Public forums on AODV Broad stakeholder involvement in addressing issues Level 3: The Participating Strategy

“Informed Deliberation” A process where stakeholders are educated around a set of data and perspectives about a problem Perspective sharing broadens understanding for all stakeholders All stakeholders participate in collaborative problem-solving with new understanding of the issues

The Transformational Perspective First step to transforming a community is transforming my own thinking as a leader Fundamental paradigm shift about the community and its issues –My understanding of the problem from multiple stakeholder perspectives –My vision and beliefs about the outcome of change –My collaboration with a broad range of others by identifying the talents, skills and interests they bring to the table –My comfort with chaos –A matter of integrity: clarifying my motivations and my own perspectives

The Participating Strategy The Forcing Strategy The Telling Strategy TRANSCENDING FRAME Employing Quinn’s Perspectives to Create A Model of Community Organizing for AODV Environmental Change All three Strategy choices are viable when appropriate to the situation and objective The transcending frame enables coalition leaders and members to think broadly about collaborating between interests, recognizing the needs and concerns of others, and operating from a vision of abundant opportunity

Examples from the Field Responsible Hospitality Council The Nebraska Alcohol Policy Symposium –Enacting A New Digital Driver’s License Law Working with the Students at UNL –Student Government “We Agree” Campaign –Fraternities and Sororities “Greek ReEvolution”

Tools for Collaboration Relational Development –Shared values –Shared perspectives –Establishing trust Interest Dovetailing & Bridging –Interest versus position Identifying Trade-Offs and Tensions Facilitating Stakeholder Success

First Steps Transformation of Paradigms –Rethinking advocates and opponents –Identifying positive contributions regardless of ultimate interests Mentoring & Skill Development Building New Partnerships Per Plan Maintaining Vision & Energy

Results Enactment of new policies Increase in support across community Reduction in binge drinking rates and related problems

Applying the Model Across Cultures Examples from other countries

For more information Tom Workman University of Houston-Downtown 713/ Linda Major University of Nebraska 402/ Ian Newman University of Nebraska 402/