Use of Propaganda During World War I and Beyond

Propaganda Something designed to influence our opinions, emotions, attitudes and behavior to persuade us to believe in something or to do something can be a poster, ad, song, movie, etc.

Goals of Propaganda Posters  Recruitment of soldiers  Conservation of goods  Purchasing of war bonds  Support for the war at home

Propaganda Techniques  Fear  Name Calling  Glittering Generality  Bandwagon  Plain Folks Appeal  Testimonial

Propaganda Techniques 1.Fear

Propaganda Techniques 2. Name Calling (negative names or adjectives)

Propaganda Techniques 3. Glittering Generality (Good adjectives / names)

Propaganda Techniques 4. Bandwagon (everyone’s doing it)

Propaganda Techniques 5. Plain Folks Appeal ( “of the people”)

Propaganda Techniques 6. Testimonial (famous endorsement)

Propaganda Includes: A goal for the viewer A technique Images to capture the viewer Words in the form of slogan

The Lusitania

British response to sinking of Lusitania  Deemed the incident an “Act of Piracy.”  Increased use of propaganda to include images of the Lusitania sinking to further influence the hearts and minds of the public.

Example of British Propaganda

Example of U.S. Propaganda

German Propaganda German Propaganda

Example of German Propaganda Example of German Propaganda “War loans help the guardians of your happiness”

Example of German Propaganda Example of German Propaganda

Propaganda in the 21 st century The Government no longer relies on mass producing posters It depends on the relationship between the media and the military.

Propaganda in the 21 st Century How propaganda is being used today:  Inaccuracy  Driving the agenda  Milking the story  Exploiting that we want to believe the best of ourselves  Perception management  Reinforcing existing attitudes  Simple repetitious and emotional phrases (i.e., war on terror, axis of evil, weapons of mass destruction, shock and awe, war of liberation, etc).