Plus Life An online shopping and information portal for plus-sizers Team Trump.

Slides:

Advertisements

Similar presentations

Kelley Snodgrass Christina Dumas Nicole Butcher. Shopping Website – New wave of e-commerce – Making Shopping More social! Specializes in vintage clothes.

Advertisements

The Páramo Partners Portal Retail is evolving!. The challenge We’d like to give you an extra tool to fulfil your customers’ wants and needs, in the easiest.

Skateboard Safety Gear. Objectives To see if target market wears safety gear when doing possibly dangerous activities To see if there is a market to sell.

By: Leigh Blackmon, Justin Napier, Sara Ratliff, and Brian Roundtree

Global Edition Chapter 1 Marketing: Creating and Capturing Customer Value Copyright ©2014 by Pearson Education.

Porter Five-Forces Model  Porter five forces model of competitive analysis is widely used approach for developing strategies.

TEAM 3 SLEEP COMFORT SYSTEM Nancy Kao, Diana Lindstrom, Tony Machacha, Pat O’Connor.

© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 16

Industry Analysis: The Mobile Phone Industry Strategy and International Business.

Kotler / Armstrong, Chapter 7

Product-Selling Strategies that Add Value

Conducting an Industry Analysis. Seven Questions for Industry Analysis 1. What are the industry dominant economic traits? 2. What competitive forces are.

Topic 1: Gaining Competitive Advantage with IT

Product-Selling Strategies that Add Value

So you want to be a farmers’ market vendor?. Benefits of Farmers’ Markets Incubator and testing ground: “test the waters” to see how popular products.

Business Plan Presentation Nutrition4Sports Business Plan Presentation Nutrition4Sports RunToShop4.

Chapter 1 Marketing: Creating and Capturing Customer Value

By: Kavita, Chris, and Jake PORTER’S GENERIC STRATEGIES AND FIVE FORCES.

Spokane Kicks Exclusive Nike Retailer By: Courtney Prather, Alex Ellinwood, RJ Liggins.

Copyright © 2002 by Harcourt, Inc. All rights reserved. Topic 7 : Competition and Business Lecturer: Zhu Wenzhong.

In this digital age, which spread the Internet has expanded dramatically, popularized the concept of electronic commerce, which offer many advantages,

10-3 Pricing Factors DO NOW: When purchasing an item how do you determine whether the asking price is a good value?

2.1 Conducting Market Research with Limited Budgets 2 M ARKETING 2.1 M ARKET R ESEARCH New Topic.

4.4 Select target marketing appropriate for product/business to obtain the best return on marketing investment.

Marketing. Today…  What is a market?  What is marketing?  Role of Marketing  Marketing Objectives  Marketing Activities.

THE FIVE GENERIC COMPETITIVE STRATEGIES STRATEGIC MANAGEMENT RAK_IM Telkom_MM Eks 23_CSBD MODULE_ 2009.

3. Competitive Forces Model Companies must contend with five competitive forces which you need to analyse (Figure 4-6) : 1Threat of new entrants 2Bargaining.

1-1 McGraw-Hill/Irwin ©2008 The McGraw-Hill Companies, All Rights Reserved C H A P T E R SIX Targeting Attractive Market Segments 6.

Chapter 1 Marketing: Creating and Capturing Customer Value

Supply Chain and Competitive Advantage

Amazon Case Competition Team C^3G. Amazon’s next customer segment program: Our approach Amazon Increase Prime Subscriptions Encourage recurring purchase.

Retailer Profile October 9 th, Philosophy and Product  “ To bring you fashion and quality at the best price.”  H&M offers on trend women’s, men’s,

Mobile website designing is one of the latest emerging technologies which are capable to be fit for wide range of devices. Line Focus delivers highly.

1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter 1 Marketing: Creating and Capturing Customer.

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 3.

Global online Marketplace for everything JewelryGlobal online Marketplace for everything Jewelry  Diamonds  Jewelry  Watches  Colored Stones  Services,

Andrew Ouellette Tomas Miller MARKETING INFORMATION & MARKET PLANNING.

“To build a place where people can come to find and discover anything they might want to buy online"

Personal Assessment to start a business 1.2 © 2004 Ewing Marion Kauffman Foundation Control my destiny Accommodate my personal values Engage in activities.

Customer Business Pre-Sales Post-Sales Who Needs Key Activities Interaction Preferences Culture Metrics Retention Plan Awareness / Engagement Plan Goals.

The Business Plan Apparel Development 2 Objective 4.02.

Porter’s five forces Corporate strategy Philip Allan Publishers © 2016.

BUS1MIS Management Information Systems Semester 1, 2012 Week 3 Lecture 1.

REVIEW. MARKETING CONCEPT FOCUS ON MAKING A PROFIT FOCUS ON SATISFYING WANTS AND NEEDS OF CUSTOMERS FOCUS ON COMPETITION.

Chapter 1 Marketing: Creating and Capturing Customer Value Copyright ©2014 by Pearson Education, Inc. All rights reserved.

Competitive Advantage The Value of Winning © 2008, James H. Biteman, DBA.

* Electronic commerce or e-commerce essentially is any type of business, or commercial transaction, that involves the transfer of information across the.

PORTER’S FIVE FORCES MODEL

Terri’s Treasures Furniture Flea Market UNIQUE, ANTIQUE & FUN.

Economics, Global, and Other Issues in E-marketing.

Retail Industry Focus: Groupon.  One who sells goods or commodities directly to consumers. ◦ r.htm.

If the primary determinant of a firm's profitability is the attractiveness of the industry in which it operates, an important secondary determinant.

A Summary of Porter’s Main Points in His Article Created by Samantha Wong, Northeastern University 2009.

2007 Pearson Education Canada1 Marketing 11 Chapter 6 Market Segmentation and Target marketing Lesson 1: pp Lesson 1: The Levels of Market Segmentation.

GONATURALLY.COM TASHEENAH BROWN GLOBAL E-COMMERCE.

COMPANY PROFILE Expanding your business starts with credible research… … And with Goodman Lantern, you can achieve all your.

Created by BM|DESIGN|ER Shoptastic Business Model default.

1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Dr. Shari Carpenter Welcome! Important things! Attendance Online aspect.

Porters 5 Forces Model. What is it? Porter’s 5 forces is a model that identifies and analyses 5 competitive forces that shape an industry. It help determines.

Online Shopping with Enjoybazaar.com. Our Products Women Clothing Online Women Dresses Online Store Cheap Women Dresses Online Buy Women Clothing Online.

An Industry is... A group of businesses that share similar business activities. Example: Sporting goods, clothing, travel, fashion.

Copyright © 2014 Pearson Education Ch. 4: Feasibility Analysis & Business Plan.

Today is trendy world so everybody wants good looking. Here not only men but also Women want to be attractive. Main thing that is helpful to be an attractive.

Leoleo Online-shopping-Tanzania

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

Strategic Management B O S.

STRATEGY AND COMPETITIVE ADVANTAGE

Marketing Unit 3.

STRATEGIES AND OPPORTUNITIES FOR COMPETITION

Presentation transcript:

Plus Life An online shopping and information portal for plus-sizers Team Trump

Did you know… 10% of Singaporeans are obese, up from 6.4% in 2004 Sadly plus-sizers don’t fit in very well in Singapore Not much choices for plus-sizers to look good Few plus size shops Some “mainstream” shops do sell plus sizes but they are not shouting “WELCOME!”

And… Lack of credible information compiled in 1 place for plus-sizers Few online shops selling plus sizes Most plus size shops don’t have an online presence (that shouts “WELCOME!”)

What is Plus Life? An online shop selling plus sizes to women An information portal for plus-sizers

Business Advantages Comparative advantageAbsolute advantageCompetitive advantage -Offer quality apparel for plus sizers at comparable prices with other retailers -Use plus-size models for apparel display in website - Be a leading information portal on topics ranging from health, beauty, news, and blogs. - Be an Amazon.com for plus-size retailers to use Plus Life to sell their apparel - Refresh of apparel every quarter - Expand potential customer market to men’s apparel, then later lifestyle products (furniture, … )

Product/Service & Value Products/ServicesValues & ExpectationsNeeds Satisfied -Trendy women’s apparel -Comprehensive information for all a plus- sizer wants to know -Comparable prices to other online retailers -Lower prices compared to physical retailers -Quality apparel designs -Targeting at working adults who want to look good and trendy -Plus sizers are empowered to look good - Plus sizers

Customers Current customers Women who want to look good but do not have the $$ to tailor clothes / buy from US, UK People who are interested to learn more about plus- sizers Potential customers Women who are not yet plus sizes Men (when Plus Life sells men’s apparel)

5-Force Analysis Potential entrants – LOW. This is a niche market, in Singapore and ASEAN. Another entrant with a similar concept will likely get overcrowded. Supplier power – LOW. Most of the apparel will be specially designed. Rivalry – HIGH. The UK and US market is very big on plus-sizers. Key will be to keep products cheap and maintain local flavour for information.

5-Force Analysis Buyer power - MODERATE. They may choose to buy from other “unwelcoming” retailers. Substitutes – LOW. Plus Life needs to market itself as empowering plus-sizers to live well and happy, through the entire website experience and through information.

Revenue model

Cost structure

Investments - minimal

Funding needs