Names- Rahul Sarah Jansen Sonal JingJIng Wind
US Patent No. US6,496,115 “System and method for analyzing baby cries “
System Components What is the signal? Waveform Analysis Frequency; time, shape etc
Step 1- Branding Mother’s best friend Step closer to child emotions Strategy is to tap on the emotional needs of mothers “Communication with your Infants” Step 2- Developing awareness Developing awareness of product through TV channels such as newspapers, door to door marketing, tv channels (ch8 and 5),road show
Step 3 Distribution To baby shops and toy shops Online presence and video demonstrations on website Step 4 Employee promoters at supermarket to promote the product Offer promotions deals such as discount coupons with other products related to babies.
Step 5 After sales service Have back up service centre. Community programs which serve both purpose of marketing and teaching to new mothers