Managing Multimedia The Client, The User, The Developer, The Content Creator

The Client Department Head Company Employee –From whom can you research info? Contract Work –Developer –Pitching ideas –Setting up something unique (creativity) –Making it manageable

Creative Ideas Vladimir Propp & Joseph Campbell IVES What Ifs –More later Songwriter, Scriptwriter Familiar but not cliché

The Hero’s Journey by Joseph Campbell

Joseph Campbell ( ) is best known for his work in comparative mythology and comparative religion. George Lucas used Campbell’s ideas to Write the Star Wars story...

Telling the Story Lucas had already written two drafts of Star Wars Rediscovered Joseph Campbell's The Hero With a Thousand Faces in 1975 (having read it years before in college). This blueprint for "The Hero's Journey" gave Lucas the focus he needed to draw his sprawling imaginary universe into a single story.

The User “Target Audience” / appeals ‘Brick & Mortar’ businesses vs. Internet Businesses Web site usability User connection / loyalty Functional uses of the site Extending the site: –Apps –Social media Apps vs. web site

Site examples: car rental Thrifty Budget Enterprise Fox

Site examples: airlines Southwest American United China Airlines

Site examples: Hotel chains Motel 6 Marriott

What makes a site good? Look Design Functionality Ease of navigation Meets needs of client Meets needs of user

The Developer Phillip Slaughter: Texas Back InstituteTexas Back Institute Shoot/edit/direct web video Manage all of the social networking Shoot/edit photos for the company Some website editing, but not much

The Independent Developer Production company gets jobs how? Web Site Developer gets jobs how? Your first job in this environment: what would it be? –Apply your current writing, performance, production, sales skills –What job would you do? –Interactive media design vs. soclal media

Old Media Radio Station TV Station Corporate Media Network Production House

New Media Radio Group – iHeart Radio TV station / local multicasting Production House Traditional Media’s new media presence –Especially something like newspapers Corporate Media’s new media presence –Social Media –Texas Back Institute

Conceptualizing Creativity (IVES, ‘what if...’ brainstorming, but also... Artistic design skills -- what makes a particular visual shot work or not work? What makes a particular still image award winning? –(photo awards)photo awards

You have to have an eye... Imagine a movie from start to end Imagine a radio commercial that conveys stark lonliness and depair Imagine a TV commercial that takes place on Pluto and is for Burger King Imagine a photograph that includes Niagara Falls, a woman and a parrot that represents ‘miscommunication’

Imagine... A web site that is used to rent a car, book airfare, or make a hotel reservation A web site that sells booksthat sells books A web site that sells shoesthat sells shoes A web site that sells practically any electronics you might wantA web site that sells practically any electronics

Getting Started Who is the client? Define your audience Define your goals Define your tools Set a launch date Find resources –And who are you competing against?

Getting the job How do you pitch? How do you impress? How much spec content do you need to present? How many ideas do you pitch to a client?

Making money You’re running a company that creates and manages multimedia web sites for clients How much is it worth? (ROI) Who does the work / what do they cost? How much can you live on? See rates cards on course outline

So what’s next? Skills and understanding in traditional production (pre, prod, post) Skills and understanding in multimedia –HTML, CSS –Javascript, etc. –Not computer science programming Understanding of apps and ‘what’s next’

So What’s Next? No need to invent the wheel But maybe build a better mousetrap Look at good and bad examples Come up with a look and content that has usability and aesthetic appeal Develop concept & treatment, the wireframe, then mock-up, then prototype

So what’s next? You’re creating a bit of specific content for your ‘client’ (images, audio, video) You each have the same ‘client’—but you each create your own design and content “Communication and Journalism” –East Texan, ManeMedia, KKOM –Online and traditional media

Context: Comm & Journalism Lit & Lang – LLC? Media Arts, Mass Communication, etc. Journalism (traditional and digital media), Public Relations, Media Production, Communication Studies Setting up and creating visual content Image, and projection, not reality –Setting up images example

Getting started Audio production – Audacity / Audition Video shooting –Tape camera ($3 tape), SD card Video editing –Final Cut Pro X Training sessions –Online tutorials (Lynda.com) ###