B VYE The BEVY Team Nhu-Tam Thai Monica Charrez Richard Dunn Holt Mitchell Mikhil Jhaveri

Product Keeps your beverage hot/cold for up to 12 hours Quality material substantially more durable than average thermos/portable cups Charitable contributions to The Breen America Organizations Made of recyclable materials Made of polycarbonate plastic

Competitive Positioning Customer Importance Price One bottle for $16.99 sold by retailers Two bottles sold for $29.99 ” ” ” Margins One unit sold to retailers $10.99

Place Universities Target Costco

Promotion Push Strategy “Let your drink choose the temperature” “Let Bevy carry your beverage” Overall Cost of Advertising = $4, Budget = Owner Contribution + Loans, grants, investments $500,000 = $100,000 + $400,000

70 million water bottles a day are consumed BPA bottles contain carcinogeic chemicals 1.5 million barrels of oil to make plastic water bottles Natural Environmen t

Bev y VS Leading Competitors Affordabiliity Design Availability Quality Biodegradable B E V Y Generic Brand

S Strengths New and Innovative Product Optimistic and motivated sales team Excellent and quality products Recyclable materials Locally manufactured and Distributed O Opportunities High quality, differentiated product Competition weaknesses Ability to change the life style of a consumer W Weakness Small Market Lack of marketing recourses Small reputation Lack of funding T Threats Failing sales Price war Alternative products SWOT Analysis

Marketing Objectives Units expect to sell Increase sales by 20% Increase products sold to ages By 20% Increase awareness of brand by 30% Bevy expects to sell 5000 units their first year of operations Each quarter Bevy hopes to increase sales by 20% with each promotion that is released This age group will be the weakest, but have the most opportunity of growth. Because this is the first year, Bevy will have low market awareness, and so with partnerships with their retailers, Bevy hopes to increase this factor. Customer Satisfaction It costs 5 times more to gain a new customer than to keep one. Bevy hopes that the first year of operations will result in 75% of satisfied customers.

Target Markets Demographic Psychographic Behavior and Usage Male and Female Ages Business Professionals Regular users of eco-friendly household products Eco-friendly consumers Health-conscious consumers

Bevy will be positioned as an affordable and innovative alternative to reusable beverage containers. Positioning

Financials

Bevy the First Year June May March/April January/FebruaryJuly August September December November October Create: New product Strategy Development Idea Generation Screening and Evaluation Business Analysis Development Testing Commercialization Launch product to Target and Costco in the DFW area with slogan of “Let your drink choose the temperature.” “buy one get one 50% off” distributed for two weeks in Target coupon ads Release new add of “Let Bevy hold your beverage.” Demonstration at Costco to start for summer Begin with local university endorsements in the area of the location $2 off Bevy cups being purchased exclusively at universities Charitable foundation for clean water supply in third world countries

“Let your drink choose the Temperature!” Advertising Bevy Logo Coupons Partner ads Let your drink choose the temperature Bevy on any ONE (1) Bevy product, 16 oz. $2 OFF Let Bevy carry your Beverage

carry your beverage Let Bevy

References 1.Time for a bottle: consumer thirst for reusable water bottles has created an explosion in the category.The Free Library. (2014). Retrieved Nov from +has...-a http:// +has...-a The current state of the U.S economy. AEI. (2013).Retrieved Dec from Schrager, A. (2014, August 12). Even the Upper Middle Class Struggles to Save Money. Retrieved November 20, 2014, from middle-class-households-are-saving-moneyhttp:// middle-class-households-are-saving-money 4.Harris Poll on Green Living. The Nature Conservancy. (n.d.). Retrieved November 20, 2014, from Social Media Usage Up 800% For U.S. Online Adults In Just 8 Years. Forbes. Retreived Nov from just-8-years/ just-8-years/ 6.FTC Issues Revised "Green Guides" (n.d.). Retrieved November 21, 2014, from events/press-releases/2012/10/ftc-issues-revised-green-guideshttp:// events/press-releases/2012/10/ftc-issues-revised-green-guides 7.Boesler, M. (2013, July 12). Bottled Water Costs 2000 Times As Much As Tap Water. Retrieved November 10, 2014, from 8.Elsbury, H. (2012, May 16). Think Reusable Bottles, Forget Plastic Bottled Water. Retrieved November 21, 2014, from /8 Cold Rolled 304 Stainless Steel Sheet - Buy 18/8 304 Stainless Steel Sheet,18/8 Cold Rolled Stainless Steel Sheet 304,Cold Rolled Stainless Steel Sheet 304 Price Product on Alibaba.com. (n.d.). Retrieved November 21, 2014, from stainless_ htmhttp:// stainless_ htm S. Tyler St, Dallas, TX (n.d.). Retrieved November 21, 2014, from