1. Discovery 2. Purchase 3. Digital Library 4. Reading Experience 5. Relationship The Complete Reader Ecosystem.

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Presentation transcript:

1. Discovery 2. Purchase 3. Digital Library 4. Reading Experience 5. Relationship The Complete Reader Ecosystem

1. DISCOVERY: Branding and Community RickStevesDigital.com

1. DISCOVERY: Mobile First Design

Mobile First Design by Luke Wroblewski LukeW.Com

1. DISCOVERY: Integration

Registered Users Saved Credit Cards Minimum Clicks 2. PURCHASE

In-App Purchases DRM Transaction Costs Merchant Fees Unbundling Content 2. PURCHASE: Transaction Costs

3. DIGITAL LIBRARY

4. READING EXPERIENCE

Reading Behavior Purchase Analytics Communication 5. RELATIONSHIP