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Presentation transcript:

Mobile Social Networks

Foursquare - Awards 1 In April 2010, foursquare received a Webby Award as one of the best mobile social networks.

Mobile social network 1 As mobile web evolved from proprietary mobile technologies and networks, to full mobile access to the Internet, the distinction changed to the following types: 1) Web based social networks being extended for mobile access through mobile browsers and smartphone apps, and 2) Native mobile social networks with dedicated focus on mobile use like mobile communication, location-based services, and Augmented Reality, requiring mobile devices and technology

Mobile social network - First Generation 1 First generation began in 1999 or early Technologies used in this generation are application based, pre-installed on mobile handsets. Features such as text only chat via chat rooms. People involved who used these services are anonymous. The services of this generation mobile social networks can be used by pay as you go or subscription to service.

Mobile social network - Second Generation 1 Second generation began in 2004 through Introduction of 3G and camera phones added many features such as uploading photos, mobile search for person based on profile, contact / flirt with person anonymously etc. Regional distributions of these features include Japan, Korea, Australia, Western Europe and US. The applications are mostly useful for dating purpose. The services of this generation mobile social networks can be used by pay as you go or subscription to service.

Mobile social network - Third Generation 1 Regional distributions of this generation of mobile social networks include Japan, Korea, Western Europe, and North America

Mobile social network - Types of Mobile Social Networks 1 Initially, there were two basic types of mobile social networks. The first is companies that partner with wireless phone carriers to distribute their communities via the default start pages on mobile phone browsers. An example of this is JuiceCaster. The second type is companies that do not have such carrier relationships (also known as "off deck") and rely on other methods to attract users.

Mobile social network - Mobile Social Networking in United States 1 While Japan, Korea, and China have a higher usage rate of mobile social networks compared to other western countries, the United States is a prevalent user of mobile social networks. The US has a population of million people and a mobile penetration of 72% with million mobile subscribers in Informa forecasts the number of mobile subscribers to rise to million by

Social network game - Technology platforms 1 This is enabled through mobile social networks such as OpenFeint and through Oauth implementations by social networking sites like Facebook which allow applications on mobile devices to access a limited amount of protected user data on those sites

MobileHCI - Topics 1 Topics considered relevant to date are, for example, audio and speech interaction, designing Web sites for mobile devices, evaluation of mobile devices and services, and multimodal interaction. Examples of topics that emerged in the last years are Wearable Computing, Mobile social networks, and studies on the use of mobile devices for special target groups (e.g. seniors).

Foursquare (service) - Awards 1 *In April 2010, foursquare received a Webby Awards|Webby Award as one of the best mobile social networks.

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