Copyright © 2013 School Nutrition Association. All Rights Reserved. BREAKFAST GENERAL SESSION PART I: Social Media And Marketing

Digital and Social Media Possibilities for School Foodservice SUSAN WASCO DIRECTOR OF MARKETING FOR KELLOGG’S FOOD AWAY FROM HOME

Sources: Facebook, YouTube, Twitter & Mashable

Digital & Social Media Landscape

Online Survey of Teens Texting Visit social networking site Use Send an instant message Use Twitter 68% 51% 30% 19% 11% Source: 2012 online survey of 1,030 teens conducted by Knowledge Networks: A GFK Company

Today, two out of every three teens own a mobile device and 41% own a smartphone. Social media has indeed changed the game and mobile has redefined the playing field. So how do we – as foodservice professionals – get into the game and onto the playing field?

Let’s start with the most familiar social space – Facebook.

Show of Hands 8 How many of you work for a school district that has a Facebook page?

Show of Hands 9 How many of you have leveraged that Facebook page to listen to your customers, and educate and promote your foodservice program?

Provo Facebook Home Page

Provo Facebook

Provo Facebook Poll

Rockwall Food Sensory Testing

Rockwall uses Twitter.

Rockwall Twitter Lunch Drop Off The number of likes as well as comments are a good indicator that their fans are engaged.

It’s All in The Mix Using a mix of social media networks provides alternative ways to reach your audience and get your message out.

We use a mix of social networks too such as Facebook, YouTube, Twitter, Pinterest.

Sneak Peek

People love to talk about food.

Sneak Peek

Thanks for your time.

Broker’s Responsibility to our Clients and Customers ROBIN BOWMAN, DIRECTOR East Division K-12, Advantage Waypoint

1.We are the eyes and ears to our clients 2.We gather facts and feed the information back to our clients for verification of accuracy so we can keep our customers informed Broker’s Responsibility to our Clients and Customers

3.Our responsibility to our customer is to stay informed and up to date on information regarding our Clients 4.Sharing information between clients and customers to better develop products to meet the new Regulations to serve our children nutritious meals Broker’s Responsibility to our Clients and Customers

 Many school districts today have Taste Parties, where the students test and grade products  In some cases the results of these Taste Parties are broadcast throughout the schools Media Network  This approach of Social Media is fast growing and well received by our students. Taste Parties

 We have school districts that have Student Council Groups that work closely with Food Service Directors and Brokers  Test and give feedback to R & D for new products  Many of these products start here at CNIC Student Council Groups

 Social Media, without a doubt, is the wave of the future.  However, we need to remember that, at the same time, Social Media can react faster than we are able to respond.  In the case of recalls, tainted product, etc. brokers are only allowed to respond with information from our clients. Caution!

Social Media In Schools PAUL BECKER, RD, LD Director, Fort Zumwalt R-II SD

Specific Target Market - Free Advertising - Connection with Students - Resource for accurate Information - Recall information Social Media

Followers –Website –Menu –Word of Mouth –Coupon Social Media

Partnerships with manufacturers - Marketing -Nutrition Facts or Ingredient Information -Credibility -Test Testing -Recall Information Social Media

Thank You QUESTIONS? Questions Thank-You!