Remarks by Joyce C. Rose, President, Operation Lifesaver, Inc. Innovations in Rail Safety Education and Awareness in the United States October 7, 2013 – International Railway Safety Conference, Vancouver BC

Celebrating 40 Years of Safety

Operation Lifesaver Presentations & Activities

3 Connect with us – Facebook: Pinterest: Instagram:

U.S. Crossing Safety Improvements

U.S. Crossing & Trespass Statistics Category Jan.-June ’12 vs. ‘13 Crossing Collisions 2,0601, ,007 Crossing Deaths Crossing Injuries1, Trespass Deaths Trespass Injuries Source: Federal Railroad Administration preliminary statistics National Overview

Pedestrian Challenges Remain

Goals and Priorities. 1.Raise awareness of the Operation Lifesaver brand 2.Increase focus on growing safety issues in passenger rail and rail transit safety 3.Expand the audience for Operation Lifesaver's safety message To renew the OLI organization and meet today’s safety challenges, we will:

Raising Awareness - Partnerships

Raising Awareness – 2014 National Safety Campaign

Passenger Rail and Transit Safety In 2012, Amtrak ridership reached a record 31.2 million passengers in 2012; transit ridership reached 10.5 billion passenger trips FTA has new safety oversight responsibility under MAP-21 – OLI will be involved in helping shape that new role OLI recently awarded $190,000 in transit safety education grants to 8 transit agencies around the country

11 Passenger Rail and Transit Safety Examples of past OLI transit safety campaigns in partnership with transit agencies:

12 Expanding the Audience: Transition to OLAV Current OL Outreach: 50 State programs 1,400 presenters 1.2 M people reached in 2012 presentations New Outreach Convert education programs, including presenter certification program, to web-based volunteer training. Make greater use of digital technology, social media, and e- Learning to differentiate the OL brand, increase public awareness and deliver education campaigns.

13 Expanding the Audience: Volunteers OL CERTIFIED PRESENTERS ARE NOW OPERATION LIFESAVER AUTHORIZED VOLUNTEERS (OLAVs)

Expanding the Audience: E-Learning

15 Expanding the Audience: School Bus Drivers Coming soon – School Bus Driver e-Learning

Our Mission is the Same