ISite Media. Whangarei 4 Billboards Auckland 212 Billboards Tauranga 10 Billboards Rotorua 12 Billboards North Island Regional 35 Billboards Hamilton.

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Presentation transcript:

iSite Media

Whangarei 4 Billboards Auckland 212 Billboards Tauranga 10 Billboards Rotorua 12 Billboards North Island Regional 35 Billboards Hamilton 29 Billboards Palmerston North 8 Billboards Wellington 86 Billboards Christchurch 86 Billboards South Island Regional 3 Billboards Queenstown 21 Airport Sites BILLBOARDS BUSES

WHY BUS?  Cannot be switched off.  Create impact  Buses are a broadcast medium to help create awareness.  The big formats help create an impact on drivers & pedestrians  Hard to avoid!  Buses travel to places where billboards are not present.

MEDIA RATE - 4 WEEK PERIOD GENERAL BUS:$3,000 PREMIUM BUS:$6,000 PRODUCTION & INSTALLATION:$455 Targets drivers and passengers Nationwide coverage Call to action Cost effective for mass reach Prices effective 1 st April 2014

MEDIA RATE - 4 WEEK PERIOD GENERAL BUS:$1,500 PREMIUM BUS:$3,000 PRODUCTION & INSTALLATION:$800 Easily viewed by pedestrians and waiting bus passengers Highly visible in retail precincts Premium panel suits high involvement brands Proximity to path of purchase Prices effective 1 st April 2014

MEDIA RATE - 4 WEEK PERIOD GENERAL BUS:$3,000 PREMIUM BUS:$6,000 PRODUCTION & INSTALLATION:$1,250 Targets drivers, passengers and pedestrians High reach and CBD exposure- Available on premium routes Premium showcase Rewards strong creative Prices effective 1 st April 2014

MEDIA RATE - 4 WEEK PERIOD GENERAL BUS:$5,000 PRODUCTION & INSTALLATION:$2,550 Targets drivers, passengers and pedestrians High impact Large creative canvas Visual impact of a high quality billboard Prices effective 1 st April 2014

270 degree viewing angle creates the greatest opportunity to see Maximum Impact Biggest statement you can make in transit Scale & impact magnifies brand Conveys, power, confidence and prestige MEDIA RATE - 4 WEEK PERIOD GENERAL BUS:$12,000 PRODUCTION & INSTALLATION:$10,800

ROADSIDE PANEL MEDIA RATE - 4 WEEK PERIOD GENERAL BUS:$800 PRODUCTION & INSTALLATION:$210 Panel Size4x1m Cost Effective High Frequency Available AKL, WN & CHCH

Premium Coverage Routes

BILLBOARD

Billboard Formats 6x3 – Mass Reach, affordable, great for reach & frequency 12x3 – High Impact, cost effective, premium. Easy for creative. SPEC – High Impact.. OWN THE TOWN!!Mall – Great for FMCG, path to purchase

AIRPORT

 Over 5.8 million passengers in the last year  5% growth in passengers per annum  3% growth in international passengers per annum**  490,000 passengers passed through Wellington Airport per month in % more than the total population of Wellington  If you have seen airport advertising in Wellington in the last 7 days, you are twice as likely to be a professional, senior government official, manager or executive than passengers at Auckland & Christchurch Airports *Based on passenger statistics from Queenstown Airport April 2014 release. **From June 2012 – June 2013 Wellington International Airport is New Zealand’s capital city airport and has been rated the best in Australasia with the 4th best terminal in the World

 The fastest growing airport in Australasia with over 1.2 MILLION PASSENGERS a year (1,241,375)*  Direct flights out of Queenstown to the three main NZ cities and international flights to Australia  Averaging 103,450 PASSENGERS per month (April 2013 – April 2014)  Queenstown is a world-class alpine resort that offers adventure and inspirational activities for international and domestic visitors, all year round *Based on passenger statistics from Queenstown Airport April 2014 release. Situated in the Wakatipu Basin, 8km from downtown Queenstown and 15 minutes from the nearest ski field, this airport is the gateway to what is universally acknowledged as the adventure capital of the southern hemisphere.