Wego Sales Presentation (Airlines) November 2009

Airlines and Wego Gain market share Increase # direct bookings in multiple points of sale outside your home market Acquire leads in different markets at different times (thru accurate targeting) Acquire leads at a great ROI Build a branded relationship with the customer Complete the booking on your site, enabling cross-sell opportunities If your objectives are different, we are happy to craft a custom approach based on your needs Wego can help you achieve the following objectives:

Wego: What Is A Travel Search Engine ? …We deliver great leads to merchants who sell travel. We don’t sell travel …

Wego: Sourcing Leads Thru Incremental Traffic We add no value by competing with your existing marketing efforts. Market-specific above the line advertising Search engine marketing EDM / CRM / Loyalty Direct “power shoppers” (via bookmark) Portal travel channels “powered by Wego”, such as MSN, Yahoo, News.com.au, eBay … 1 st /2 nd page natural Google search results Regional cable TV tie-ups Wego – Incremental TrafficMerchant – Core Traffic Our goal is to source and develop traffic that you don’t reach on your own.

Wego – “Ready to Buy” Leads Beginning their travel search Ready to Buy Wego: Great Leads are “Ready to Buy” where to go? what to pay? where to buy? destination chosen price checked merchant selected

“Live Price” Real-time price & availability Shoppers late in their search “Hot Deals” Time-sensitive promos Shoppers seeking inspiration “Recent Price” Recent prices - instantly Shoppers seeking convenience Wego: 3 Paths that Make Leads “Ready To Buy” We reach shoppers at all stages of their travel planning!

Source: Wego Global User Survey Mar/Apr 09 Wego Traffic – Demographics/Behaviour Highly active Travellers with Disposable Income 34% are aged 25-34, 28% are aged % are male. 53% are female 30% earn over US$50k/yr. 21% earn over US$100K/yr 52% spend at least 15 hours online each week “Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation types, with each cited by >40% of respondents “Western Europe”, “SE Asia” and “Australia” were the top planned destinations 48% now spend more time hunting for good deals than they did before the recession

Wego Traffic – Geo Sources Wego reaches >1M consumers/month

Airlines – Advertising Opportunities Listings – Flight Search ResultsListings – Flight Deals Premium Display – Flight Spotlight Basic Display – Can target by user IP, search terms, Wego product environment

Airlines – Advertising Opportunities Wego Deals Newsletter Premium Text Link Featured Text Link Co-Marketing Placements

Wego – Advertising Comparison Wego will be one of the best performing tools in your toolbox. We can’t deliver the volume of SEM or big display networks, but we can outperform on ROI. Wego allows you to run display alongside your search results. This is an effective method of using price and brand attributes together. Objective DisplaySEM (Google)Wego BrandingDirect ResponseDirect Response+++ Volume/ImpressionsHighMediumLow PricingCPMCPC Click-thru Rate0.1% - 0.3% %17.5 – 60% Conversion0.1% - 0.3%0.25 – 2.5%1.0 – 6.0% ROI on ConversionsLowMediumHigh

Wego – Our Credentials Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJI Over 150 travel providers have signed commercial agreements with us, including: –leading airlines and low-cost-carriers, such as Emirates, KLM/Air France, Lufthansa, Qantas –Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific –Leading OTAs and aggregators such as Expedia, Travelocity, HotelClub and Priceline Over 20 distribution agreements including: –Major portals such as Yahoo!, MSN, eBay, News.com.au, In.com –Major airport/travel hubs such as Changi Airport, ViaSingapore News Digital Media, a division of News Corp, is an investor.

Thank You Contact Gary Lipkowitz