Introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies.

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Presentation transcript:

introducing

The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies

create content amplify messages digital strategies be social what we do

Bring stories and campaigns to life

sharing news and stories digital PR social sharing client media

digital PR social sharing client media social media video blogs news research syndication visuals paid media websites internal comms CRM comms paid advocates Twitter Facebook Google+ YouTube Vimeo Foursquare Linkedin blogrings colleagues forums events photography infographics podcasts advocates quotes industry insight history + context newswire VNR exclusives subscribers

how we do it agree target audience create and collate multi-media content measure success disseminate content maximise cross media links

Market leading PR company Track record in developing stories and campaigns Successful blogger strategies Successful social media campaigns Successful digital content placement Our credentials

Work with you to agree our objectives Target audience media reach and frequency Tracking Blogger reach and forums Social media reach YouTube hits Tracking traffic to owned content Cost per reach Sentiment Sales How do we measure it?