Art of Social Relation Good Social Relation is the Key to success S.Raj Kumar.

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Presentation transcript:

Art of Social Relation Good Social Relation is the Key to success S.Raj Kumar

Take ownership of your business Company Customer Social Marketing Maximize revenue Maximize revenue Evaluate your ROI Evaluate your ROI

Customer’s mindset has changed Customers have become internet savvy. They are Social Social Empowered Empowered Impatient Impatient

Fans and Followers are Important Having a good number of loyal fans helps businesses in marketing & promotion of their product and services. They also support in Building a good brand image

How to create a large number of fans & followers Connect & Interact Provide quality content & useful links Offer something for free

Difference between being online and being social building business pages on various social sites makes you present online but if you don’t engage with your customers/prospects, you are not being social

Social Media Discover your target audience Post High Quality Content Build Database Keep in touch

Advantage of Social Media Business man Trust Offer your perceived as expert Product or Service Out Standing visibilityFamiliarity Makes you Increases New Relationships Demand higher Credible ReferralsPrices

What is a AIDA? Awareness Interest Desire Action

How to influence a visitor Credibility Wide reach Relevant & Quality Content Appropriate Timing Reputed Channels

Fun and Entertainment Customer like your content when you wisely blend entertainment with information Customer like your content when you wisely blend entertainment with information Develop a compelling app or game so that visitors can be engaged and keep coming in future. Give some incentive on inviting friends and family members. Slowly the reach of your page will increase leading to a large number of loyal fans Develop a compelling app or game so that visitors can be engaged and keep coming in future. Give some incentive on inviting friends and family members. Slowly the reach of your page will increase leading to a large number of loyal fans

Turn users in to customers After all your hard work you have developed a good fan base now it’s time to convert leads in to sales. Start charging a little fee and selling subscription

Fogg’s model of Human Behavior Motivation: It is an intense feeling of doing something admirable Ability: It is a set of skills that is required to perform a specific task Trigger: it is similar to a call to action What are three factors from Fogg’s Behavior Model? Motivation: The prize should be far more greater than the efforts like lottery of 200 Rs can make you a millionaire.Now wonder why Lottery business is flourishing so well. Ability: The person should possesses a skill to make a successful effort. Trigger: Here lottery ticket is the trigger because it arise a desire to become rich

Social Media Statistics Top five Social media channels Facebook - 500,000,000 Active users Twitter - 310,000,000 Active users LinkedIn - 255,000,000 Active users Google Plus - 120,000,000 Active users YouTube - 1,000,000,000 Active users