San Diego TMD Proposal

OVERVIEW Infamous Events Trends and Opportunities New 2013 Event Marketing Plan Budget ROI

So what event is missing in San Diego?

3-Day Festival Second weekend of November Mission Bay: Fiesta Island & Crown Point Event Overview

Why would we do that?

Source: Bureau of Labor Statistics

Source: Physical Activity Council Report, US

San Diego Travel Motivators 33 % Source: San Diego Convention of Visitors Bureau

Originally called a “scurfer” W a k e b o a r d i n g i n v e n t e d b y T o n y F i n n i n S a n D i e g o, C A ( ) Source: USA Wakeboard Association

(November) Average: 70°F & 75% Sunshine The largest man-made aquatic park in the country! Source: San Diego Convention of Visitors Bureau

Similar Events Orlando, FL Orlando, FL Pine Mt., GA 8,000 Pine Mt., GA 8,000 Phoenix, AZ 4,000 Phoenix, AZ 4,000 Silver Lake, WA 3,000 Silver Lake, WA 3,000 Pleasant Prairie, WI 8,000 Pleasant Prairie, WI 8,000 Fort Worth, TX 8,250 Fort Worth, TX 8,250 Acworth, GA 8,000 Acworth, GA 8,000 Branson, MO 8,000 Branson, MO 8,000 25,000 Monroe, WA 4,000 Monroe, WA 4,000 Knoxville, TN 8,000 Knoxville, TN 8,000 Colorado Springs, CO 8,000 Colorado Springs, CO 8,000 10,000

Event Line-Up Private Kick-Off Event Clinics Expo Awards Ceremony Freestyle Wakeboarding Preliminaries Semi-finals Finals Benefit Concert: Surfrider Foundation Live Web Stream Extreme Jumps Slalom Water Skiing

Goals 2.Promote San Diego as an Extreme Water Sports Destination 3. Raise $15,000 for San Diego Surfrider Foundation 1.Increase ‘Heads in Beds’ in Mission Bay TMD Hotels from XX% to XX% in November

Water Skiing: 4.6 million US participants $180,000 Average Household DEMOGRAPHICS Target Market Age Range 68% between %/51% Male/Female Source: Sports Marketing Survey, US (2012) Wakeboarding : 3.5 million US participants $140,000 Average Household Target States: CA, AZ, WA, TX, FL, CO, NC

PRINT ADVERTISEMENTS MAGAZINES Transworld Wakeboarding Water Ski The Water Skier, USA Water Ski Marketing Plan Orlando, FL Madison, WI Charlotte, NC Pine Mountain, GA Glenwood Springs, CO Empire Landing, AZ Parker, AZ Boulder City, NV NEWSPAPERS Sacramento, CA Shasta Lake City, CA Lake Havasu City, AZ San Diego, CA Seattle, WA West Palm Beach, FL Austin, TX Grand Rapids, MI

Marketing Plan MEDIA CAMPAIGN EVENT WEBSITE & SOCIAL MEDIA RADIO STATIONS Top 40 & Alternative Rock Stations in target market regions: AZ: KQST-FM (Top 40), KZON-FM (Alternative) FL: WRMF-FM 97.9 (Top 40), WXXL-FM (Alternative) PERSONAL MAILERS Brochures sent to USA Water Ski’s mailing list

ASSOCIATIONS USA Water Ski & 8 affiliates World Wakeboard Association (WWA) Surfrider Foundation Trade Shows Surf Expo : Global Watersports and Beach Lifestyle Tradeshow Wisconsin Water Ski Convention and Expo California Water Sports Expo Marketing Plan PARTICIPATION

PR FIRM SAN DIEGO CONVIS: Crew Classic Bayfair California State Games San Diego Sports Commission Marketing Plan COLLABORATION

Potential Sponsors

Event Budget

Non-local guests: 2,400 Room Nights: 3,789 $439, for TMD funded hotels Event ROI & Request TOTAL TMD FUNDS requested: $115,000 4:1 ROI

Knee Boarding Competition Wake Skating Competition Amateur/Youth Competitions Show Ski Demonstration International Market Expansion – Australia, Canada, UK Increase music scene Beachwear Fashion Show Event Growth

*ADR for TMD hotels, Mission Bay, November= $ Event Growth ROI YEARROIAttendeesHotel Revenue 14:12,400$435, :13,000$544, :13,900$708,158.00