1 Data Mining “Searching for opportunities”

2 Opportunity Mindset Opportunities are all around you –They exist if you look for them and identify them Opportunities pass us by because we fail to see an opportunity for what it is. Opportunity mindset is looking beyond the obvious for the hidden clues to potential opportunities in the workplace.

3 How Companies Hire When a company is ready to hire, what steps do they take first? 1. Ask employees and friends for referrals 2. Post positions internally 3. Post with recruiters 4. Advertise on company website 5. Advertise externally via Internet and newspaper

4 The Iceberg Effect Formal Networking 80% Everyone Sees Informal Networking 20% Fewer see/know about it Hidden Opportunities YOU want to be HERE

5 Sources of Hidden Jobs  Real Estate brokers  Newspaper articles  Economic developers  Expansion & relocation announcements  Office furniture suppliers  Press releases  subscriptions  Classified ads for non-related positions

6 About an Industry About a Company What Information Should You Find Out? Research, Research, Research

7 What Makes the Triangle Market Unique?  Biotech, Pharma, Clinical Research Organizations  Computer & Micro-Electronic Industry  Telecommunications  Utilities  Research Triangle Park Growth  Universities & Medical Centers  Employment by the State of North Carolina  Economic Development Entities

8 Resources  News & Observer  Triangle Business Journal  Book of Lists  Business Leader  Business North Carolina  RTP Tenant Directory & Map  Chamber of Commerce Directories  NC Biotechnology Center  Council for Entrepreneurial Development (CED)  State Department of Commerce/International Directory  50 Fastest Growing Companies in the Triangle  City Facts

9 Job Related Internet Resources          

10 Fortune Lists  Top 100 Companies to Work For  Best Companies For Minorities  Fastest Growing Companies in America  Fortune 1000 Companies  Fortune e-50, Global 500, Most Admired Companies Forbes Lists  Forbes 500, 200  Best Small Companies  400 Best Big Companies  500 Largest Private Companies  Forbes International 500 Business Week  Business Week 50  Inc Magazine 500 Business Publications

11 Faculty Web Sites Book of Lists Top 100 Lists HBS Career Guides National Association of Colleges & Employers (NACE) Directory Library Databases Career Resources Library Alumni Database Additional Resources

12 Crucial Steps to Target  Define Your Target Market  Gather Marketplace Information  Get Your Message Out  Conduct Information Interviews  Talk to Hiring Managers

13 Targeting Strategy  Identify a Target List of Employers  Develop a clear idea of employers needs  Create your value proposition  Craft your marketing message  Choose your channels  Implement time management and organization with PC, Palm, Paper

14 The Three-Point Plan Function Geography Industry/ Company I am looking for a supply chain position …… ….in a manufacturing environment ……in central North Carolina

15  Identify 20 target employers to include: -Stretch Employers: (5, slightly above your reach) -Target Employers: (10, meet your needs) -Contingency Employers: (5, move you towards your long term goals, but not as quickly as others)  Try to narrow the list to 10 total  Identify needs of your top picks  Write out your value proposition  Marketing message, Why should they hire me?  What is my uniqueness? Tips for Targeting

16 Creating the Target List Who are you trying to reach? A clear definition of your target market allows you to focus your search. Define your target market using the following three elements: Geographic location Industry or type of organization Size of organization

17 Creating Your Target List  Once your criteria is defined, make a list of organizations that meet them  Show this list to your contacts, and to get information and referrals to insiders  If you know a company for whom you would like to work, target them first  Draw a fifty mile radius  Use resources to help you determine which companies are hot today

18 Data Mining “Searching for opportunities”