Session05: 4 Feb PEST(EL) Analysis (continued) Dr. Mark H. Mortensen and 212 Tues &Thurs 2:00 to 3:15 3:30 to 4:45 Manning School of Business

Mortensen Consulting Group Today 1. Attendance 2. Discussion on PEST(EL) analysis of external environment (continued) 3. Group workshop on #2 – PEST(EL) analysis of your company 4. Discussion on DD vs. Starbucks 5. Assignment #4 Have purchased book and read chapter 3: sections 1 &2

Mortensen Consulting Group Strategic Management Process: Environmental Scanning Assumptions Constraints Truisms TOOLS PEST(EL) analysis Porter 5-Forces model Company positioning chart Product positioning charts BCG product matrix GE product matrix Core competency analysis Value chain analysis Bowman’s Strategy Clock

Mortensen Consulting Group PEST(EL) Analysis Technological Regulations on technology transfer Energy availability & cost Natural resource availability Transportation network Skill level of workforce Patent-trademark protection Internet availability Telecommunications infrastructure

Mortensen Consulting Group PEST(EL) Analysis Environmental and Legal Social desire for “green” Global warming issues Environmental laws Carbon footprint trading

Mortensen Consulting Group PEST(EL) Form 1. Brainstorm the relevant factors that apply to the market, using the form. 2. Identify the information that applies to these factors. 3. Draw conclusions from this information.

Mortensen Consulting Group Today 1. Attendance 2. Discussion on PEST(EL) analysis of external environment (continued) 3. Group workshop on #2 – PEST(EL) analysis of your company 4. Discussion on DD vs. Starbucks 5. Assignment #4

Mortensen Consulting Group PEST(EL) Form 1. Brainstorm the relevant factors that apply to the market, using the form. 2. Identify the information that applies to these factors. 3. Draw conclusions from this information.

Mortensen Consulting Group Today 1. Attendance 2. Discussion on PEST(EL) analysis of external environment (continued) 3. Group workshop on #2 – PEST(EL) analysis of your company 4. Discussion on DD vs. Starbucks 5. Assignment #4

Mortensen Consulting Group Today 1. Attendance 2. Discussion on PEST(EL) analysis of external environment (continued) 3. Group workshop on #2 – PEST(EL) analysis of your company 4. Discussion on DD vs. Starbucks 5. Assignment #04

Mortensen Consulting Group Assignment04 – Due one week from today (11 February) Read the assigned Dunkin’ Donuts Case Study (HBS – Dunkin’ Donuts© Growth Strategy) and write a 2-5 page paper covering the following topics: How did the Dunkin’ Donuts of 1979 differ from the Dunkin’ Donuts of 2014? Compare and contrast the franchise and the company-owned store business models. The Dunkin’ Donuts management team decided to continue to follow the franchise model. Evaluate that decision, given what we know in ALSO Look up what happened in involving Dunkin’ Donuts and Green Mountain Coffee. Be prepared to discuss this.

Mortensen Consulting Group Strategic Management – Spring 2014