The numbers are in!. Source: Nielsen TAM/E-tam 1,392,400 people tuned into watch TVNZ U in the last 4 weeks Source: Nielsen TAM (www.agbnielsen.co.nz),

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Presentation transcript:

The numbers are in!

Source: Nielsen TAM/E-tam 1,392,400 people tuned into watch TVNZ U in the last 4 weeks Source: Nielsen TAM ( AP 5+, 4 Weekly Cume – 17 April 2011 – 14 May 2010www.agbnielsen.co.nz

Source: Nielsen TAM/E-tam Source: Nielsen TAM ( AP 5+, 4 Weekly Cume – 17 April 2011 – 14 May 2010www.agbnielsen.co.nz That’s 34% of all New Zealanders!

U out performs other youth channels Source: Nielsen TAM/E-tam In the first 4 weeks of reporting the cume audience for U exceeds all comparable youth channels over the same period Source: Nielsen TAM ( AP 5+, 4 Weekly Cume – 17 April 2011 – 14 May 2010www.agbnielsen.co.nz

U creates new records in audience delivery Source: Nielsen TAM/E-tam The audiences for U have been spectacular – surpassing even our expectations for the channel U has the highest first release figures for any niche channel (outside of the 5 FTA’s) Source: Nielsen TAM ( AP 5+, 4 Weekly Cume – 17 April 2011 – 14 May 2010www.agbnielsen.co.nz

U is the number 7 channel already! Source: Nielsen TAM/E-tam Just 2 months after launching U takes out the number 7 spot, behind the FTA’s and above all Sky channels Source: Nielsen TAM ( AP 5+, 4 Weekly Cume – 17 April 2011 – 14 May 2010www.agbnielsen.co.nz

Advertiser Testimonials Source: Nielsen TAM/E-tam Jane McCowan Product Manager from Maybelline New York, L’Oreal New Zealand Limited said “We used U to help launch our new Maybelline Baby Lips lip balm product and in addition to placing TVC’s they fully embraced the challenge and integrated our brand into U live in a way that engaged our target demographic and gave our brand fantastic cut through. U is definitely a great environment to interact with Kiwi youth” Brand Engagement Manager Katherine O’Connor from Fly Buys said, “U covered our Fly Buys Extreme Trolley Challenge launch event in Dunedin. We were thrilled with the resulting footage and the integration of Fly Buys Flats into U Live - this engaged our target demographic and boosted our campaign. The laid-back nature of the show means it’s a natural hit with Kiwi youth. We would definitely work with U Live again.” Mark Devlin, Director, Impact PR said “Impact PR used U to help launch our client Domino’s new Prawn Pizza Party Facebook Promotion. U provided a unique opportunity to integrate social media with live interviews and product endorsement. The dynamic nature of the channel meant that the brand experience was informal yet effectively hit the target demographic and produced an immediate jump in the client’s Facebook page traffic along with positive comments about the new product. Great measurable results and a well received marketing tool - we would definitely want to replicate in the future.”