Membership Paras Parekh, Director Lindsay Groth, Manager

Welcome! Gary Clark Giselle Guertin Lauren Gabriel Alex Jaffe

Clubs Are Central To The Membership Experience

Agenda Membership Overview –Who are we? –How do alumni join? –What do members receive? Membership # Counts –National –Major Metro Clubs –Acquisition and Retention –Club and National Strategies Wrap Up Additional Questions

Who Are We? A Membership Organization

What Do Membership Dues Fund/Support? Everything we do! All operations of the Alumni Association come from membership dues: Support club activities Alumnus, weekly eTB, Bowl Tours, social media outreach, website, PR Career support, travel, library databases, online educational catalog Giving back activities – recruiting mentors, student support, fielding visits to high schools

If An Alum Wants To Join… The quickest way to join is over the phone, but if an alum want to join at an event, the mobile site is easy to use. 5-Year $289 Life $1,200 3-Year $189 1-Year $69

Alumni Association Total Membership

In Summary… Annual 0% (break even) Life 2%

Alumni Association Metro Club Membership Examples

What’s Working … Where We Need To Focus… Acquisition Retention & Awareness

Membership Acquisition

At the Clubs: Central Marketing Elevator Pitch Brochure (on table) Brand Book Club Level Ask non-members to join Tell your story of “why membership” Send us non-member lists and we can follow up Clubs are a focus area and will be teaming up to develop future strategies and ideas.