Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005 1 A Mile High Perspective George Burnett President &

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Presentation transcript:

Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept v20.ppt - Updated: 9/26/ A Mile High Perspective George Burnett President & CEO Dex Media

Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept v20.ppt - Updated: 9/26/2005 2

Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept v20.ppt - Updated: 9/26/ U.S. GDP: $11.7 Trillion Source: U.S. Department of Commerce: % change in real dollars.

Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept v20.ppt - Updated: 9/26/ Small Business Optimism % Of Small Business Owners Saying Next 3 Months Is “Good Time To Expand” Source: National Federation of Independent Business Owners

Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept v20.ppt - Updated: 9/26/ Growth Driver Andrew Finley 911 Driving School Seattle, Washington

Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept v20.ppt - Updated: 9/26/ Technology Trends: Broadband Access Broadband 28% Broadband Access Continues To Grow Base: US households. Source: Forrester.com, Research Offline 33% Dial-Up 39%

Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept v20.ppt - Updated: 9/26/ Top Local Internet Search Sites Source: comScore Q National Report

Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept v20.ppt - Updated: 9/26/ Media Habits of Year-olds Source: CRM Associates, December 2004

Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept v20.ppt - Updated: 9/26/ Demographics Generation Age Range Est. Number Life Events Baby Boom M Retirement, Medical, Travel Gen X M Moving, Kids Echo Boom M College, First Home, Marriage Source: U.S. Census Bureau, “American Generations” Generation Age Range Est. Number Life Events Baby Boom M Retirement, Medical, Travel Gen X M Moving, Kids Echo Boom M College, First Home, Marriage Source: U.S. Census Bureau, “American Generations”

Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept v20.ppt - Updated: 9/26/ The New America * * * * * * * * * * States with largest share of Hispanic buying power: 1.New Mexico31% 2.Texas 19% 3.California18% 4.Arizona14% 5.Nevada13% 6.Florida13% 7.Colorado10% 8.New York 9% 9.New Jersey 8% 10.Illinois 7% Source: Selig Center for Economic Growth States with largest share of Hispanic buying power: 1.New Mexico31% 2.Texas 19% 3.California18% 4.Arizona14% 5.Nevada13% 6.Florida13% 7.Colorado10% 8.New York 9% 9.New Jersey 8% 10.Illinois 7% Source: Selig Center for Economic Growth

Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept v20.ppt - Updated: 9/26/ Yellow Pages: Low Threat of Disintermediation MediumConsumerMeasureThreat TVInterruptiveCPMPVR/DVR RadioInterruptiveAQHSatellite Radio, iPod NewspaperInterruptiveCirculationInternet Yellow PagesPermission- based ROI ?

Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept v20.ppt - Updated: 9/26/ Advertisers: Demanding Measurable Results “Three new letters – ROI – have officially joined the lexicon of media planning and buying terms.” - Joe Mandese, Mediapost “Three new letters – ROI – have officially joined the lexicon of media planning and buying terms.” - Joe Mandese, Mediapost

Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept v20.ppt - Updated: 9/26/ A Mile High Perspective