10 reasons why Augmented Reality is not a flash in Thursday April 1st 2010

1. AR does best within a single city block. It involves the closest data. The most volatile data. The most personal context data. The data most relevant to your continued existence.

2. Augmented Reality views are easier to digest. Humans have a quest for meaning. We crave understanding. Our wetware has evolved to consume data in a heads up view.

3. Energetic technology collision. AR collides VRML fanatics, game developers, hardcore gis experts, social network gurus, urban planners, artists, cloud computing people, mobile devs, UX experts, silo players, virtual currency & mobile advert people into an attempt to build unified views. Strange new ideas will emerge!

4. AR may be more deeply social. Physical gesture and gaze are associated with AR search. so as Ed Meedan puts it - "search becomes an implicit publishing moment". This is new.

5. AR is a zero click interface.

6. The production of space. We could call ourselves 'homo signage' as a species. Now there's even more space for us to signal each other with, to advertise and to communicate. "information is the currency".

7. Ultimate mix culture. AR is a new color in the makers palette. Lets you finally mark up the world you cannot control with the world you can. Situated cinema could become a kind of youtube for reality. We really have no idea what artists will do.

8. Wear another persons shoes. At least affords us to see the world from the point of view of other people. To see the objects around us scored up or down by our peers perspective.

9. Reclaim our bodies. Speak not just with our hands and mouths but with our whole bodies... for example see upcoming Saturday PM GAFFTA event on dance and computing.

10. AR games will simply rule. See Jesse Schell's DICE talk for example. (AR games might even help us save the world)