2010 Webinar Series Creating Your First Campaign Using Augmented Reality Andrew Bagley Director of Emerging Media, Sitewire Original Broadcast: 1.20.2010.

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Presentation transcript:

2010 Webinar Series Creating Your First Campaign Using Augmented Reality Andrew Bagley Director of Emerging Media, Sitewire Original Broadcast:

Bio :: Andrew Bagley Director of Emerging

Agenda 1.History 2.Trends 3.Best Practices 4.Pricing & Selling 5.Case Study

History :: 1849

History :: 1962

History :: 1992

History :: Definition Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.

History :: 2008

History :: 2009

Trends :: Print Free AR

Trends :: Marker Free AR

Trends :: In Store AR

Trends :: Marker Free AR

Trends :: Banner AR

Trends :: Multiple Markers

Trends :: Mobile AR

Best Practices 1.Simplify 2.Personalize 3.Socialize

Best Practices :: Simplify

Demonstration Video Step by Step Instructions

Best Practices :: Simplify Expectations Technology Trigger Peak of Inflated Expectation Trough of Disillusionment Slope of Enlightenment Plateau of Productivity Time Hype Cycle for Emerging Technologies : Gartner 2009 AugmentedReality 5-10 years until main stream adoption

Best Practices :: Simplify Create alternate ways to participate iPhone app iPhone app Flash games Flash games Videos Videos

Best Practices :: Personalize VS

Best Practices :: Socialize

Simplicity: Prioritize and exclude relentlessly to find your core message. Unexpectedness: For ideas to endure, generate interest and curiosity with unexpected information. Concreteness: To make ideas clear, explain them in terms of human actions and sensory information. Credibility: To build confidence, help people test your ideas for themselves. Emotions: To get people to care about your ideas, make them feel something. Stories: Tell stories that help your audience mentally rehearse for real experiences that might happen in the AR :: Selling

AR :: Pricing 1.Use AR to help you sell the campaign and then make your money on the entire campaign, not just the AR. AR Pricing= $6k-$30K Additional Opportunities= $25K+ (ad buys, microsites, social consulting, contests…)

AR :: Case Study

AR :: Technology Partners

THANK YOU

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