How To Avoid A “Social” Faux Pas Facebook Pages From The Beginning.

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Presentation transcript:

How To Avoid A “Social” Faux Pas Facebook Pages From The Beginning

Who Am I? CEO and Co-Founder of Network Earth, Inc. + Creator of AgencyLogic.com Single Property Websites (“PowerSites”) + CEO and Co-Founder of Social Gears, LLC = A unique (not Australian) perspective

Social Media Value Why does social media matter?

Facebook Profiles Vs Pages Vs Groups Statement of Rights and Responsibilities

Facebook Profiles Vs Pages Vs Groups A Facebook Profile: “You will not use your personal profile for your own commercial gain”

Facebook Profiles Vs Pages Vs Groups A Facebook Page: “ Pages are special profiles that may only be used to promote a business or other commercial, political, or charitable organization or endeavor ”

A Facebook Group: Analogous to clubs in the offline world Great for organizing on a personal level and for smaller scale interaction around a cause. Facebook Profiles Vs Pages Vs Groups

Facebook Pages – The Pros All business, all the time Complies with Facebook Terms Indexed by Google Not limited to 5,000 ‘friends’ Your Website inside Facebook Activity broadcast by others - ‘fans’ No application install required!

Facebook Pages – The Cons Nada!

Facebook Pages – A Vanity URL

Facebook Pages – How To Create

What’s On A Page Photo’s Video Fan Comments Blog Content (via RSS) Marketing Content Discussions Listing Data!!!

A Sample Facebook Page

A Custom Landing Page

A Large Page Photo

A Custom Landing Page

Listing Data on Facebook

In Summary ProfilesPagesGroups Good for companies and organizations? No, for individuals only Meant for companies and organizations OK for companies and organizations, but requires more management Broadcast message to friends, fans or members? Direct into Facebook Inbox Into Updates next to Facebook Inbox Direct into Facebook Inbox Engage in discussions Available via the Wall, but not ideal for in-depth discussion Available via “Discussions” tab, but less prominent than with a Group More focused on discussions AdministratorThe individual account holder Hidden from public view Listed publicly on Group main page

My Contact Information Tel:(845) Web: Blog: Facebook: