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Web Page A web page or webpage is a document or information resource that is suitable for the World Wide Web and can be accessed through a web browser and displayed on a monitor or mobile device. This information is usually in HTML or XHTML format, and may provide navigation to other web pages via hypertext links. Web pages frequently include other resources such as style sheets, scripts and images into their final presentation. 2

Website A website, also written as Web site, web site, or simply site, is a set of related web pages containing content (media) such as text, image, video, audio, etc. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address known as a Uniform Resource Locator (URL). All publicly accessible websites collectively constitute the World Wide Web. 3

Kinds of Web site Electronic commerce (e-commerce) sites Blog (web log) Celebrity websites Community sites Corporate websites Dating websites Forum websites Gallery Websites Gaming websites News sites Personal websites Religious sites Search engine sites Social networking sites 4

WWW WWW Stands for "World Wide Web." It is important to know that this is not a synonym for the Internet. The World Wide Web, or just "the Web," as people call it, is the Collection of internet resources, hyperlinked text, audio, and video files that can be accessed and searched by browsers based on standards such as HTTP and TCP/IP. The Web consists of pages that can be accessed using a Web browser. 5

Components of World Wide Web There are essentially three components which together form the World Wide Web; They are: 1)the Internet, 2)the Information Servers and 3)the Web Browser 6

1. Internet The Internet, sometimes called simply "the Net," is a worldwide system of computer networks - a network of networks in which users at any one computer can, if they have permission, get information from any other computer (and sometimes talk directly to users at other computers). Internet is a public, cooperative, and self- sustaining facility accessible to hundreds of millions of people worldwide. 7

2. Information Servers Information servers run on computers connected to the Internet all over the world.servers Information servers are processes (executing computer software) which dish out information as requested from users connected to the same network/the public Internet. The most common information types of servers on the Internet today are: a)Web servers b)FTP Servers 8

a. Web servers Web servers are computers that deliver (serves up) Web pages. Every Web server has an IP address and possibly a domain name. For example, if you enter the URL in your browser, this sends a request to the Web server whose domain name is pcwebopedia.com. The server then fetches the page named index.html and sends it to your browser. Any computer can be turned into a Web server by installing server software and connecting the machine to the Internet. 9

b. FTP Servers FTP, or File Transport Protocol Servers; whose only function is to allow FTP clients to copy files of any kind (programs, images, text, etc.) between the client and server machines.FTP FTP allows you to enter commands and filenames to send to, receive from, and otherwise manage files and directories on a remote computer. 10

3. Browser The third component of the World Wide Web, a new generation of Internet information called Web Browsers. Web Browser is a software application used to locate, retrieve and also display content on the World Wide Web, including Web pages, images, video and other files. The browser is the client run on a computer that contacts the Web server and requests information. The Web server sends the information back to the Web browser which displays the results on the computer or other Internet-enabled device that supports a browser. 11

3. Browser The most popular browsers are: Microsoft Internet Explorer Firefox Google Chrome Apple Safari Opera 12

URL Abbreviation of Uniform Resource Locator (URL) it is the global address of documents and other resources on the World Wide Web. The first part of the address is called a protocol identifier and it indicates what protocol to use, and the second part is called a resource name and it specifies the IP address or the domain name where the resource is located. 13

URL The protocol identifier and the resource name are separated by a colon and two forward slashes. For Example: a.ftp:// b. The term "Web address" is a synonym for a URL that uses the HTTP / HTTPS protocol. 14

5 Secrets to Turn on any Ecommerce Site The five scenarios that can be taken care of are as follows: 1. Site Planning: Before designing any site, you need to plan out everything. You should have the project framework so that you can proceed without any hassles. Planning and implementing at the same time is not possible, one needs to have the plan before starting up with the designing. 15

5 Secrets to Turn on any Ecommerce Site 2. You are Different: How you are different to the world? This is the question online visitor will ask you every time they visits your website. In order to mark your presence in online world, you need to offer something different through your ecommerce business. When you are trading online, you are anyway competing vast competitors, so to be on the top you need to beat others through your services that you are offering via your ecommerce websites. 16

5 Secrets to Turn on any Ecommerce Site 3. Site Navigation: This is the feature, which needs to be incorporated in order to make the website's navigation smoother. People generally prioritize that website where he/she can find things very easily. 17

5 Secrets to Turn on any Ecommerce Site 4. Payment Gateway: A payment gateway should be very secure, so that customers can share their payment card details and it has to be ensured that those details should be kept confidential in order to avoid any harm. 18

5 Secrets to Turn on any Ecommerce Site 5. Database: Database should be well managed and maintained as, it increases the comfort of the user to input the data and to manage the data securely. Thus, a well managed database helps in data analysis, data mining etc. 19

Need for Company Website Reasons to have company website include: 1.Potential customers already know how to search effectively to find company information on the WWW. 2.You can help new customers to find information about your company, instantly. 3.Enhance existing company relationships. 4.Provide increased credibility for your company. 20

Need for Company Website 5.Improve staff productivity by answering customer questions online. 6.Promote your company, 24/7/365! 7.Find a new market, you didn't even know exists. 8.Increase your company profits! 21

Attract Customers To Your Website Your company needs a good website if it’s going to succeed at Internet marketing. But having the best website in the world will do no good if nobody sees it. So, after creating a good website, your next task is getting people to find it. 22

Ways (Methods) to attract customers to your website All of the following methods take little time or money but are very effective in getting people to know about your website. 1)Ads -- Always include your website address in your Yellow Pages ad, newspaper ad, other print ads, TV or radio ads, etc. 2)Stationery -- Include your website address on all printed materials such as business cards, letterhead, envelopes, invoices, contracts, brochures, etc. 23

Ways (Methods) to attract customers to your website 3)T-shirts, Caps, and Uniforms -- Put your website address (and make sure that it’s big enough to read easily) on the back of your company T-shirts. Or put your website address across the front of a company cap. 4)Signage -- Add your website address to your company truck or van signage in order to let the general public know about it. 24

Ways (Methods) to attract customers to your website 5)Conversations -- Make sure you and all your staff know your website address and are ready to invite any new or existing customers to visit it. 25