Nick Brooks-Sykes Chief Executive Bath Tourism Plus.

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Presentation transcript:

Nick Brooks-Sykes Chief Executive Bath Tourism Plus

Beau Nash, Bath’s Master of Ceremonies, Bath – Birthplace of Modern Tourism

Visitors love Bath…. UNESCO World Heritage Site Internationally recognised brand Unique offer Quality throughout Positive visitor perceptions A world class destination

Tourism in Bath Supports 11,800 jobs 13% of jobs in B&NES Earns £357m for the city Is good for local businesses and local residents Bath’s Visitor Economy is worth £357million per annum

“Bath Tourism Plus is a well run destination management organisation and a good example of public and private sectors working successfully together.“ John Penrose MP, Tourism Minister Bath Tourism Plus Public/Private Partnership -500 members -80% commercial funding Operates UK’s busiest Visitor Information Centre (535,000 visitors) Delivers high value marketing: PR coverage is worth £17m per year is one of England’s busiest tourism websites: 3million visits (2013)

Challenges Funding Tactical vs strategic Internet & Social Media Adapting to changes

Some things haven’t changed… Partnership Regional spread Seasonality The attraction of the new

Future for destinations Funding Maintaining what’s unique Development & Management Animating

E : Follow Blog : talking-tourism.blogspot.comtalking-tourism.blogspot.com Web : visitbath.co.ukvisitbath.co.uk Thank You

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