Activa 1240 AM is one of the two biggest Hispanic Radio Stations in Middle Tennessee, owned by TBLC Media LLC, a company focused in offering services.

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Presentation transcript:

Activa 1240 AM is one of the two biggest Hispanic Radio Stations in Middle Tennessee, owned by TBLC Media LLC, a company focused in offering services to the Hispanic market in the Middle Tennessee area. Activa 1240 features Latin music geared to the Hispanic audience taking into account the different cultures within the Hispanic community. Activa Radio Station stay close to their audience through their Facebook page and website, sharing content based on the idiosyncrasies of a community of Hispanic listeners. The purpose of the website and Facebook pages is to generate identification among the audience by providing entertaining content, while keeping the people connected with the culture and the world implicit in Latin Music. Activa 1240 is also audiostreaming on their webpage and broadcasting through iphone and androids app.

Activa 1240 Format Latin hits Slogan Mi música, Mi estación / My Music, My Station. #25 Radio Market 15% of Nashville’s 18 – 34 population are Hispanic Demographic Target Gender Composition 55%M, 45%F

Why advertise to the Hispanic consumer Nashville / Middle TN Hispanic people spend over $2.6 billion annually Over 300,000 Hispanic people live in Nashville / Middle TN 1 out of 10 people living in Nashville are Hispanic. Average Hispanic household income is $54,537: 20% of Nashville Metro Schools students are Hispanic

105,462

Activa likes as of February shville

DaysActiva Sec60 Sec Monday-Saturday 5 am – 10 am El Bueno, La Mala y El feo $30$40 Monday-Saturday 10 am – 3 pm $25$35 Monday-Saturday 3 pm – 7 pm Erazno y La Chocolata $30$40 Monday-Saturday 7 pm – 12 am Más Música! $15$20 Sundays6 am – 9 pm $15N/A For Traffic Sponsorship, Weather Sponsorship, Live Calls and Live Mentions Please talk to your Sales Representative.