Group A Group B Group C 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 MARKETING MIX BRANDING PRODUCT.

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Presentation transcript:

Group A Group B Group C

MARKETING MIX BRANDING PRODUCT UTILITIES PRODUCT LIFE CYCLE LIFE CYCLE BRAND NAME SCRAMBLE

The ‘P’ that consists of advertising, sales promotion, and publicity

What is ‘Promotion?’

The ‘P’ that includes research, product development, packaging, and branding

What is ‘Product?’

The ‘P’ that includes physical distribution, storage, inventory management, and channel selection

What is ‘Place?’

The ‘P’ that considers the variable and fixed costs of producing a product

What is ‘Price?’

The number of ‘P’s’ in the Marketing Mix

What is four?

A short, catchy phrase that is always attached to the company’s name and logo

What is a ‘Slogan’?

Two or more brands combine and cooperate for their mutual benefit

What is ‘Co-Branding’?

A generic term for all symbolic ways to create a brand

What is a ‘Logo’?

Unbranded products such as, wheat, lumber, and oil

What are ‘Commodities’?

“President’s Choice,” “Mastercraft,” and “Life” are examples of this type of brand

What is a ‘Private-label brand?’

Provides consumers with instructions, directions, and user manuals

What is ‘Information Utility?’

The components are material, scent, flavour, colour, design, and packaging

What is ‘Form Utility?’

It is added to a product or service to make it available to consumers when they want it

What is ‘Time Utility?’

Automobile dealerships offer their car buyers this by helping them arrange loans

What is ‘Possession Utility?’

The Internet and E-Commerce has enabled businesses to improve this

What is ‘Place Utility?’

The period during which sales of a product increase more slowly, if at all

What is the ‘Maturity Stage’?

The product is visible, either in daily life or in the media (or both), and consumers see neighbours and friends using it

What is the ‘Growth Stage’?

When a company is unable to find new customers for a given product or service

What is the ‘Decline Stage’?

The most expensive stage in the Product Life Cycle

What is the ‘Introduction Stage’?

Marketers make important brand management decisions regarding a product’s future

What is the ‘Decision-Point Stage’?

KENI

What is NIKE?

OCCA LAOC

What is Coca Cola?

TGAAREOD

What is Gatorade?

NMIRACAE ALEGE

What is American Eagle?

FCIOTROMS

What is Microsoft?

FINAL JEOPARDY

A famous product that had to be recalled after someone was fatally poisoned

What is Tylenol?