Traded on the NYSE By Amanda Yost Pepsico Traded on the NYSE By Amanda Yost

History of Pepsi A north Carolina pharmacist, Caleb Bradham renamed “Brad’s Drink,”which he created and served to his customers, Pepsi-Cola in August of 1898 1900’s Bradham applies to the U.S. Patent Office for a trademark Advertises Pepsi-Cola as, “Exhilarating, invigorating, aids digestion.” There are 15 U.S. Pepsi bottling plants First Pepsi celebrity endorser, Barney Oldfield, appears in newspaper ads describing Pepsi as “A bully drink…refreshing, invigorating, a fine bracer for a race.” With a theme, “Delicious and healthful.” 1920’s-1930’s Pepsi Company declares bankrupt, Sold to Craven Holding Corp. Megargel, a Wall Street brokers buys the Pepsi trademark, forming the Pepsi-Cola Corporation Pepsi begins selling a 12 ounce bottle for five cents, same price that other consumers are charging for a 6 ounce bottle A newspaper cartoon strip, “Pepsi & Pete,” introduces the theme “Twice as much for a nickel” to increase consumer awareness

History Continued 1940’2-1950’s 1960’s-1970’s First advertising jingle-”Pepsi-Cola hits the spot/Twelve full ounces that’s a lot/Twice as much for a nickel,/too Pepsi-Cola is the drink for you.” Nickel, Nickel” (was translated into 55 languages) With WWII demanding sugar to be rationed, CEO Walter Mack purchases sugar plant in Cuba Alfred Steele is president of Pepsi, new slogan, “More bounce to the ounce.” 149 bottling plants operate in 61 countries outside the U.S. 1960’s-1970’s Pepsi targets younger generation, “Think Young” Diet Pepsi is introduced 1965-Frito-Lay and Pepsi merge, forming PepsiCo Mountain Dew launches first campaign, “Ya-Hoo Mountain Dew…It’ll tickle your innards.” Pepsi receives its seventh logo:

History Continued 1980’s-1999 2000-Present “New Generation“ pop music icons used to promote Pepsi Wild Cherry Pepsi is introduced Ray Charles teams up with Uh-Huh Girls, “You Got The Right One Baby, Uh-Huh.” 1996-WWW.Pepsiworld.com is created 1998-A new look is created. “Globe” for Pepsi, Diet Pepsi, Caffeine Free Pepsi and Diet Pepsi : 2000-Present Pepsi introduces Pespsi Twist and Diet Pepsi Twist Becomes the official sponsor of National Football League Pepsi updates its image with a bolder, more contemporary look:

Mission Statement Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners, and the communities in which we operate. And in everything we do, we strive to act with honesty, fairness and integrity.

Product Mix Pepsico has over 500 products. Which are: Pepsi-Cola Pepsi-Cola Brands: Pepsi-Cola Caffeine Free Pepsi Diet Pepsi Pepsi Vanilla &Diet Vanilla Pepsi Twist (regular&diet) Wild Cherry Pepsi Pepsi Blue Pepsi One Mountain Dew (Code Red) Mug Sierra Mist Slice Lipton Brisk Lipton Iced Tea Fruit Works Aquafina Water Aquafina Essentials Frappuccino Pepsico has over 500 products. Which are: Pepsi-Cola Brands Frito-Lay Brands Gatorade Brands Tropicana Brands Quaker Brands

Employees 142,000 is the last reported number counted Have an work environment that all associates have the opportunity to achieve their fullest potential PepsiCo provides competitive compensation and benefits as well as safe and healthy workplaces Fortune Magazine named PepsiCo to its list of “50 Best Companies for Minorities” (4th consecutive year) DiversityInc.com, an online publication, named PepsiCo to its list of “Top Companies in Diversity” Latina Style magazine named PepsiCo one of the “Top 50 Best Companies for Hispanic Women to Work for in the U.S.”

Major Competitors PEP=PepsiCo CSG=Cadbury Schweppes PLC KO=Coca-Cola KFT Industry Market Cap 82.30B 13.25B 114.88B 53.01B 573.53M Employees 142,000 42,848 56,000 109,000 6.06K Revenue . 25.11B 19.56B 29.72B 1.30B Net Income 3.66B 708.59M 4.35B 3.54B 28.20M EPS 2.095 1.407 1.763 2.045 0.81 PEP=PepsiCo CSG=Cadbury Schweppes PLC KO=Coca-Cola KFT=Kraft Foods Inc Industry=Food and Beverages

Figures Info from Annual Data of December 28, 2002 Total Assets 23,474,000 Total Liabilities 14,135,000 Total Equity 9,339,000 Total Revenue 25,112,000 Net Income 3,313,000 1 Year Target Est. 52.07

Buy, Sell, or Hold? I would recommend to buy this stock Reasons: Comparable earnings per share grew 14% Division operating profit grew 11% Volume and net revenues grew 4%