廣告三 吳育禎

 English ver: There are some things money can’t buy. For everything else, there’s MasterCard.  I think the power of Chinese slogan is more than the English one.  The slogan from MasterCard is effective because it inserts the company name. Next it shows the capability of MasterCard: you can use it anywhere. The last and the least, it conveys the product’s value by an emotional approach which makes customers feel closer to the brand.

 This Slogan from DAIKIN arranges their brand name in the slogan which effectively empresses people. In Chinese, it has rhyme and antithesis which is easy to remember. It also tells people that their product is worth buying because they can save you more money from other brands.

 This one is different from the other slogans I pick because it does not put their brand name in the slogan. Adidas chooses to demonstrate the brand’s characteristic and value in their slogan which depicts a strong image for the brand. “Impossible Is Nothing” makes people feel they can realize their dreams if they are optimistic and devoted.

 The slogan from Double A put both brand name and the product itself into the sentence. It as well conveys the feature of the product which is a high quality, convenient printing paper. The rhyme in the slogan makes it easy to remember.

 I like FarEasTone for the perfect combination of their brand name with the slogan. Since most people choose telecommunication brand for their cheap, cost-effective projects, FarEasTone use an emotional approach to communicate with their TA. From the CFs people are touched by the plot and the slogan. To talk about the slogan itself, there’s brand name and antithesis in it.