What is a slogan?

● Define the term, “slogan” and identify how they are used in advertising ● Create a slogan using one of the Greek Gods as the face of the campaign for a company

a short distinctive phrase used to identify a company, organization or its goals Draw attention to one or more aspects of a product or brand. Top brands change their slogans all the time. Keep it simple Make it funny, if you can Honesty is important WHAT IS A SLOGAN?

“Everyday Convenience for People on the Go.”

“A Diamond is Forever”

“Breakfast of Champions!”

“Easy Breezy Beautiful Cover Girl” “Maybe She’s Born With it. Maybe it’s Maybelline.”

-states the main benefits of a product -makes a simple, direct, concise, and crisp statement -is often witty -adopts a distinct "personality" of its own -gives a trustworthy impression of a brand or product -makes potential consumers feel a desire or need -is memorable! A good slogan……….

You will work together to create your own slogans to rebrand a company, incorporating a Greek God into the advertisement. YOUR TURN!