The importance of branding Rob Holder Account Executive/DoJ HP Enterprise Services.

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Presentation transcript:

The importance of branding Rob Holder Account Executive/DoJ HP Enterprise Services

The Importance of Branding

It Starts With An Identity

What Will Your Company Be Known For

What Is Your Strength

How Do You Expand On Your Strength

How Is Your company recognized In the Market space in which you compete

What Is Your Value Differential And Is It Contained In Your Brand

Why is this Important

Just being Good Is Not Good enough

The Devil is not in the Details Greatness is

Understand the market place and Adapt

Lead the change that others will follow

Let your Brand Be your Flag

Its more than just a slogan, it becomes the soul of your company

Questions