Sara Pittis 4A 07/01/13

Is a company that gives offers for mobile phones and invites you to have Vodafone.

It tries to persuade people to use its offers because of their advantages

The spot is useful for its colour (red) which gives strength and its slogan (power to you) which puts you at the center of the attention.

It proposes advantageous offers for people who frequently use the phone.

Ex: if you send a lot of sms, you should do an offer with infinity sms.

The offers are expansive and a lot of them include internet

Ex: so if you do not have internet, you should change the offer, but a littel do not include it.

In Vodafone spots the protagonist is a bear who represents a homan being giving presents to all people. They decided to use a bear because it is a new figure and it stays in anybody's mind.

The setting is in Christmas time, so there are a lot of Christmas trees and it is snowing.

The bear, Bruno, calls “friend” all people, so the spot is addressed to everyone.

Vodafone is cool because of its spot characters: there is Diego Abatantuono who is from Milan (the capital of fashion).

The spot catches the listener's attention and focuses it on the language: Vodafone is near Italian people, even if for the setting.

The song is “Little talks” which is a recent song and catches all people's attention alert.

Vodafone offers are useful for people who have a smartphone or a “modern” phone with internet and other apps.