Business Building Pyramid™. Top of the Pyramid Y - YOU BUILD FROM THE TOP DOWN! S - Sales M - Marketing.

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Presentation transcript:

Business Building Pyramid™

Top of the Pyramid Y - YOU BUILD FROM THE TOP DOWN! S - Sales M - Marketing

Base of the Pyramid 1 – Business Processes. 2 – Clients and Customers. 3 – Profits

The RIGHT Side of the Pyramid Base (Clients and Profits)

The LEFT side of the Pyramid Base (Business Process) B – Before D – During A – After

Why Do Clients Go Away? 1 %: Die 9%: Leave for Competitive Reasons 14%: Dissatisfied with Product and/or Service 68%: Attitude of Indifference 5%: Friend in Business 3%: Move Away

Solve the Mysteries of the Pyramid

State of the Industry 2001 RankCompany 2000 Sales $ MM 1999 Sales $ MM Full-Time Emp 1 Halo Branded Solutions $445$ American Identity$247$ Corp. Express Pro. Mkt $182.6$166U 44Imprint Inc.$148$1140 5CYRK$145$ Myron Mfg Co.$134$1300

Advertising Top 10

Image Vs. Direct Response Marketing Concentrates on ‘look’ and image portrayed Concentrates on results not image of ad Uses strong compelling headline Maximizes use of ad space, lots of copy Has specific call-to-action Can be instantly tracked for performance May make money within a decade or two Does not usually have call-to-action Uses lots of white space, very little copy Headline is usually company name, slogan or nothing at all.

Outbound Advertising Some Popular Methods Direct Mail Fax Telemarketing Voice Broadcast Most Important = List (Lake) Second Most Important = Message (Bait)

U S P P P O D S O B

Five Types of Lists

Solve the Mysteries of the Pyramid (A Contract With Myself) What Can WILL I Do to Invest in Myself? What Can WILL I Do to Launch my Marketing? What Can WILL I Do to Maximize Client Value?

Thank You! For Spending Your Time With Me Today! J.R. Roren, Founder Business Building Institute 2104 W. Southern Ave. Tempe, Arizona   Fax: