Stephanie Creek Jim Hodgson John Lim

About REI “Recreational Equipment Inc.” American consumers' co-op Sells outdoor gear and sporting goods. Sales mediums: –Retail Stores –Catalogs –Internet

History First store opened in 1938 in Seattle, WA Founded by Lloyd Anderson and 22 fellow climbers. Established as a consumer co-op.

REI Membership One time fee of $15 to join. Benefits: –Gear Rental Discounts –Return 10% of purchases. Over 3 million members, nation’s largest co-op.

Products Quality gear, clothing and footwear Backed by 100% guarantee Set product standards for outdoor sports industry Conduct tests in lab and field by employees 25% of sales are REI-brand REI's mountain, road and touring bike lines - "Novara"

Stores Over 90 locations in 27 states Facilities for testing equipment –bike test trails –climbing pinnacles –camp stove demonstration tables Outdoors Education: –in-store clinics –sponsored events –association with local outdoor organizations Internet kiosks –product information –recreation resources –order from complete REI line

Fortune’s Top 100 Places to Work 9th in 2006 How Winners Are Selected –Evaluated on culture, policies, unique practices, and benefits –Random 400 employees survey measuring: fairness in management pride in work job satisfaction Camaraderie What Puts REI Among the Top 100? –Retirement plan that doesn't require individual contributions –Health-care benefits for all, including part-time employees –Gear discounts and free gear rentals –Encouragement of work/life balance –Outdoor-focused culture that encourages outdoor activity –Camaraderie, open communication and opportunity for advancement –Gear grants to take on a personal outdoor challenges –Community involvement, contributed $20 million to local recreation clubs –Incentive pay program –Employee discounts up to 50%

Local Competitors Big 5 Bi-Mart G.I. Joe’s Walmart

Branching Out REI Adventures REI Gives –Youth Programs –Community Service –Grants –Stewardship Awards Online Store Retail Expansion

Questions? References: _jewell05.htmlhttp://seattlepi.nwsource.com/business/ _jewell05.html