Presented by : Hong Kimhour Major :Business and Enterprise Management 1

Background Her story Achievement Desicrew Advanture Saloni’s concept 2

Name: Saloni Malhotra Age: 29 Country: New Delhi, India Founder: DesiCrew (2007) Focus: Rural Business process outsourcing Education: BA in industrial engineering, Bharati Vidyapeeth's College of Engineering, India 2

Ms. Saloni Malhatra is a first generation entrepreneur. She was a former employee of TeNet group, Indian Institute of Technology Madras. In 2007, she became the founder of DesiCrew solutions, which is a unique BPO initiative that bring jobs to rural India. 4

Saloni's work with DesiCrew has been featured in leading newspapers and magazines across the globe such as BusinessWeek, BusinessToday, The Economic Times, Fast Company, The Hindu, etc. 5

Featured by Business Today as 'India's 20 Most Wired Companies' – 2007 Appreciated in the presence of the President of India – 2007 Global Reader Favorite in 2007 Fast50 from the Fast Company magazine Featured in Economic Times – 2007 Nominated as MTV youth Icon 2008 Nominated in Tata NEN Hottest Start ups

'Desi' means Indian and 'crew' means workforce. DesiCrew Solutions started its journey in February 2007, which is a unique BPO initiative that brings jobs to rural India. We set up the infrastructure, recruit the local workforce, train them in project specific skills and bring them to the service level requirements of clients. 7

DesiCrew services provide significant scope for maximizing business value through cost management, operational efficiency and innovation. The rural service delivery model leverages people, process and technology to deliver global service standards across the sectors such as insurance, market research, Internet and mobile, social sector…etc. 8

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 The first three months they spent on understanding the people, and working with the people in the rural areas of Tamil Nadu.  The next six months they spent on finding out what clients actually needed.  In one year, they found that people in rural areas are as employable as those from urbun areas. 8

 In February 2007, DesiCrew was launched, soon, there were ten centers with three to five people in each centre.  Over the last two years, DesiCrew has grown to a 120 member team which offering seven different services. 11

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On being an entrepreneur “I realized that a good way to impact millions of lives is through the medium of a commercial business. I have learned three important lessons: A good team is the first thing one needs to put together. No matter what challenges arise, the idea is to remain focused and always have an open mind. ‘’ 13

Reference with-desicrew-founder-rural-bpo-297/ with-desicrew-founder-rural-bpo-297/ file:///D:/CMU/Saloni%20Malhatra/viewandvote.do.htm file:///D:/CMU/Saloni%20Malhatra/saloni%20malhatra.htm file:///D:/CMU/Saloni%20Malhatra/14saloni.htm file:///D:/CMU/Saloni%20Malhatra/saloni.htm 14

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