WBBJ The Station for Jackson, TN and Beyond 2010 Market Analysis Jackson, TN

The Jackson, TN DMA: An Overview CountyWBBJWJKTWBJK Madison Carroll Henderson Hardin Chester Gibson Sign/On-Sign-Off HH Share Source:The Nielsen Company, 2009 NSI Diary County Coverage, U.S. Television Household Estimates, September 2009, Nov ’ 09 NSI Jackson, TN  The Jackson, TN DMA is ranked 173rd by Nielsen, is comprised of 6 counties in Tennessee: Madison, Gibson, Chester, Carroll, Henderson and Hardin and contains 98,250 TV Households. Cable penetration in the market is 58%.  WBBJ achieves a 20 HH share in the DMA while WJKT achieves a 3 HH share and WBJK achieves a 1 share. As for the individual counties:

Source: 2007 SRDS Lifestyle Market Analysis When It Comes Lifestyle Interests, Jackson, TN Ranks In The Top 50 In Several Categories! ActivityU.S. RankIndex to U.S. Entering Sweepstakes3138 Home Furnishing/Decorating4123 Bible/Devotional Reading6184 VCR Recording13112 Grandchildren15129 Our Nation ’ s Heritage22121 Current Affairs/Politics26116 Money Making Opportunities35116 Fine Art/Antiques38110 Self-Improvement42106 Improving Your Health44107 Fashion Clothing44107 Jackson, TN households are more likely to lead the following lifestyles:

Although Jackson, TN ranks 173rd in terms of DMA Households, it ranks higher in Per HH Total Retail Sales and in key sales per household categories. Clothing & Accessory Store Sales Per Household Rank: #59 $1,612 Furniture & Furnishing Store Sales Per Household Rank: #64 $792 Building Materials & Garden Supplies Sales Per Household Rank: #46 $5,348 Major Household Appliances Sales Per Household Rank: #147 $332 *Includes Eating & Drinking Sales Gasoline Service Station Sales Per Household Rank: #70 $6,077 Health & Personal Care Store Sales Per Household Rank: #35 $2,610 Total Retail Sales* Per Household Rank: #117 $37,018 Drugs, Health & Beauty Aids Sales Per Household Rank: #79 $3,317 General Merchandise Store Sales Per Household Rank: #79 $5,922 Liquor, Wine & Beer Sales Per Household Rank: #155 $556 Flooring & Floor Covering Sales Per Household Rank: #81 $329 Eating & Drinking Place Sales Per Household Rank: #68 $3,746 Furniture & Sleep Equipment Sales Per Household Rank: #87 $614 Footware Sales Per Household Rank: #70 $452 Motor Vehicle & Parts Store Sales Per Household Rank: #100 $5,768 Department Store Sales Per Household Rank: #129 $2,053 Men’s & Boy’s Clothing Sales Per Household Rank: #82 $720 Women’s & Girl’s Clothing Sales Per Household Rank: #68 $1,491 Source: 2009 Claritas

CategoryNumberU.S. Rank Cotton (acres)112,91425 Soybeans for Beans (acres)162,21965 Corn for Grain (acres)155,16274 Jackson, TN Agriculture Jackson, TN is among the top 75 agricultural markets in Cotton, Soybeans for Beans and Corn for Grain. Source:2007 U.S. Census of Agriculture; Katz Agricultural Rankings

A Station Overview WBBJ, an ABC affiliate, has been a Jackson, TN commercial broadcast station for over 50 years. On March , the station signed on as WDXI and then on January 1, 1966, ownership changed and the call letters became WBBJ. WBBJ has been an ABC affiliate since February 1, WBBJ is West Tennessee ’ s first news source. WJKT, a FOX station, only airs one newscast each day at 9PM. The broadcast originates from their sister station in Memphis and contains no Jackson/local content. Source:2010 TV Factbook WBBJ.com The Nielsen Company, 2009 NSI Diary County Coverage ABC programming from Memphis is blocked due to network non-duplication protection. WBBJ ’ s syndicated product is also protected by syndex rules. WBBJ-DT Coverage Carroll Madison Henderson Hardin McNairyHardeman Fayette Shelby Tipton Lauderdale Haywood Crockett Dyer Obion Weakley Henry Benton Wayne Lawrence Lewis Hickman Perry Humphreys Houston Stewart Montgomery Dickson Mississippi Crittenden Clay Dunkin Pemiscot New Madrid Stoddard Butler Fulton HickmanGravesCalloway Marshall Trigg Miss- issippi Scott Tunica De Soto Tate Marshall Benton Tippah Alcorn Prentiss Tishomingo Union Lauderdale Colbert Franklin Lawrence Giles Maury Williams Dav Cheatham Robertson Todd Christian Carlisle Lake Chester Decatur Memphis MO MS AR TN AL DMA Gibson WBBJ DTV Signal

WBBJ Is Granted A Market Modification By The FCC Market Modification In 2008, the Federal Communications Commission (FCC) granted WBBJ/ABC 7 a market modification to legally serve 24 additional communities, along with their own six county DMA. In May 2010, The FCC granted an additional seven communities in Kentucky and Mississippi for a total of 31 additional communities. WBBJ is now considered a cable must carry in 13 Nashville DMA communities, Seven Memphis DMA communities, nine Paducah/Cape/Harrisburg DMA communities and two Columbus/Tupelo/West Point DMA communities are included in the market modification. It was granted due to WBBJ ’ s strong share of viewership and community involvement with the 31 communities. WBBJ did not take these communities from their respective DMA ’ s, but was given the right to co-exist with the stations licensed to those communities. WBBJ is the only local news station between Memphis and Nashville, Paducah, KY and Tupelo, MS. The communities in the Nashville DMA are: Camden (Benton County), Parsons, Perryville and Scotts Hill (Decatur County), Henry, Paris, Cottage Grove and Puryear (Henry County), Linden and Lobelville (Perry County), Clifton, Collinwood and Waynesboro (Wayne County). The communities in the Memphis DMA are: Corinth (Alcorn County, Mississippi), Alamo (Crockett County), Dyersburg and Newbern (Dyer County), Bolivar (Hardeman County), Brownsville (Haywood County) and Selmer (McNairy County). The communities in the Paducah/Cape/Harrisburg DMA are: Tiptonville (Lake County), Union City (Obion County), Dresden and Martin (Weakly County), Hazel and Murray KY (Calloway County), Mayfield KY (Graves County), Hickman and Fulton KY (Fulton County). The communities in the Columbus/Tupelo/West Point DMA are: Burnsville and Iuka MS (Tishomingo County).

WBBJ Is Jackson, TN ’ s Most Viewed Station

Source:The Nielsen Company, 2009 NSI Diary County Coverage S/O-S/OMon-Sun 7AM-1AM WBBJ % Overachiev. 1900% 567% 1900% 567% DaytimeMon-Fri 9AM-3PM ** 633% ** 633% WBBJ % Overachiev. *WBJK and WJKT do not air local news at 5PM, 6PM or 10PM. **Cannot be determined. Early FringeMon-Fri 3-5PM 2000% 425% 2000% 425% ABC CW FOX WBBJ WBJK WJKT ABC CW FOX WBBJ WBJK WJKT ABC CW FOX WBBJ WBJK WJKT AccessMon-Sun 6:30-7PM 3100% 1500% 3100% 1500% ABC CW FOX WBBJ WBJK WJKT 4-4:30PM 2100% 340% 2100% 340% ABC CW FOX WBBJ WBJK WJKT 4:30-5PM 2100% 340% 2100% 340% ABC CW FOX WBBJ WBJK WJKT PrimeMon-Sat 7-10PM/Sun 6-10PM 1200% 225% 1200% 225% ABC CW FOX WBBJ WBJK WJKT Early News*Mon-Fri 5-5:30PM ** 1750% ** 1750% ABC CW FOX WBBJ WBJK WJKT Late FringeMon-Fri 10:30PM-12M ** 350% ** 350% ABC CW FOX WBBJ WBJK WJKT Early News*Mon-Fri 6-6:30PM 3400% 1650% 3400% 1650% ABC CW FOX WBBJ WBJK WJKT FringeMon-Fri 5-6:30PM ** 1700% ** 1700% ABC CW FOX WBBJ WBJK WJKT Late News*Mon-Fri 10-10:35PM ** 1000% ** 1000% ABC CW FOX WBBJ WBJK WJKT WBBJ Is #1 In Every Daypart 2009 DMA HH Shares

WBBJ: Jackson, TN ’ s Most Viewed Station Warning: Don ’ t Buy Memphis To Cover Jackson, TN! Daytime 1000% 175% 175% 450% 450% 1000% 1000% 2100% * Early Fringe 2000% 2000% 200% 200% 600% 600%600%** Early News (5PM) 3600% 517% 517% 640% 640%1750%** *Cannot be calculated Source:The Nielsen Company, 2009 NSI Diary County Coverage Sign-On/Sign-Off WBBJ WPTYABC WREGCBS WMCNBC WHBQFOX WLMTCW WPXXMNT WBBJ % Advantage1900% 186% 186% 567% 567% 900% * 900% ** WBBJ WPTYABC WREGCBS WMCNBC WHBQFOX WLMTCW WPXXMNT WBBJ WPTYABC WREGCBS WMCNBC WHBQFOX WLMTCW WPXXMNT WBBJ WPTYABC WREGCBS WMCNBC WHBQFOX WLMTCW WPXXMNT DMA HH Shares

Access 3100% 540% 3100% * 3100% 540% 3100% * Prime 1200% 86% 333% 1200% * 1200% 86% 333% 1200% * Late News 3200% 371% 725% 3200% * * 3200% 371% 725% 3200% * * *Cannot be calculated Source: The Nielsen Company, 2009 NSI Diary County Coverage Early News (6PM) WBBJ % Advantage3400% 775% 775%775%3400%** Late Fringe WBBJ WPTYABC WREGCBS WMCNBC WHBQFOX WLMTCW WPXXMNT WBBJ WPTYABC WREGCBS WMCNBC WHBQFOX WLMTCW WPXXMNT WBBJ WPTYABC WREGCBS WMCNBC WHBQFOX WLMTCW WPXXMNT WBBJ WPTYABC WREGCBS WMCNBC WHBQFOX WLMTCW WPXXMNT WBBJ WPTYABC WREGCBS WMCNBC WHBQFOX WLMTCW WPXXMNT * 260% 350% 1700% * 260% 350% 1700% * 2009 DMA HH Shares 0 0 1

WBBJ Reaches More Households Than The Jackson Sun Nov ’ 09 WBBJ Television Households (M-Su/5A-2A) 97,000 Net Weekly Circulation Newspaper Average Daily Circulation (for 6 months ending 3/31/2010) Sunday Jackson Sun*32,359 WBBJ TV Households WBBJ Gets Into More Living Rooms Than The Local Newspaper Source:The Nielsen Company, Nov ’ 09 NSI Jackson, TN 3/31/10 Audit Bureau of Circulations FAS-FAX Report 97,000 Jackson Sun Sunday 32,359 *Circulation includes both home delivery, mail and single copy newsstand sales

WBBJ Reaches More Households Than Cable In The Jackson, TN DMA WBBJ Net-Weekly Cume (M-Su 5A-2A) 97,000 Nov ’ 09 Television Households Cable Subscribers – DMA Total 57,260 Charter Media – Jackson, TN (DMA ’ s largest Interconnect)34,620 WBBJ TV Households DMA Cable TV Households WBBJ Is The Wise Choice Over Cable Source:The Nielsen Company, Nov ’ 09 NSI Jackson, TN 97,000 57,260 34,620 Charter Media Subscribers

Look At WBBJ's Strength Outside Of The DMA!

WBBJ: Reaches Viewers In Bonus Counties WBBJ achieves at least a 15 cume in 12 outside counties surrounding the Jackson, TN DMA and is the #1 ABC affiliate in 8 counties of those counties. AlcornMSMemphis#1 ABC15,01028% CrockettTNMemphis#1 ABC5,47040% DyerTNMemphis#1 ABC14,85035% HardemanTNMemphis#1 ABC9,52019% HaywoodTNMemphis7,42028% McNairyTNMemphis#1 ABC10,65039% LakeTNPaducah-Cape Girardeau-Harrisburg2,08033% ObionTNPaducah-Cape Girardeau-Harrisburg#1 ABC12,92034% WeakleyTNPaducah-Cape Girardeau-Harrisburg#1 ABC13,41040% BentonTNNashville6,79015% DecaturTNNashville#1 ABC4,63037% HenryTNNashville13,42025% Source:The Nielsen Company, 2008 NSI Diary County Coverage, U.S. Television Household Estimates, September 2008 Total Bonus TV Households:116,17031% #1 ABC Affiliate CountyStateDMABy HH ShareTotal TV HHCume Source:The Nielsen Company, 2009 NSI Diary County Coverage, U.S. Television Household Estimates, September DMA Sign-On/Sign-Off HH Weekly Cume*

WBBJ: #1 In News In Decatur County In The Nashville DMA! Source:The Nielsen Company, 2009 NSI Diary County Coverage Early News (6PM) WBBJ % Advantage 155% 155% 1300% 1300% 40% 40% WBBJ WKRNABC WTVFCBS WSMVNBC Decatur County HH Shares

WBBJ: #1 In News In Crockett County In The Memphis DMA! Source:The Nielsen Company, 2009 NSI Diary County Coverage Early News (6PM) WBBJ WPTYABC WREGCBS WMCNBC WBBJ % Advantage 450% 450% 144% 144% 267% 267% 2009 Crockett County HH Shares Early News (5PM) WBBJ % Advantage 2100% 2100% 120% 120% 267% 267% 10 WBBJ WPTYABC WREGCBS WMCNBC Late News (10PM) WBBJ % Advantage580%143% 278% 278% 5 WBBJ WPTYABC WREGCBS WMCNBC

WBBJ: #1 In News In McNairy County In The Memphis DMA! Source:The Nielsen Company, 2009 NSI Diary County Coverage Early News (6PM) WBBJ WPTYABC WREGCBS WMCNBC WBBJ % Advantage 1800% 1800% 12% 12% 27% 27% 2009 McNairy County HH Shares Early News (5PM) WBBJ % Advantage * 40% 40% 15 WBBJ WPTYABC WREGCBS WMCNBC 17 *Cannot be calculated

WBBJ has a substantial reach in 12 outside counties surrounding the Jackson, TN DMA. RankMarketTV Households 127La Crosse-Eau Claire214,820 *WBBJ ASI214, Columbus, GA213, Corpus Christi199, Chico-Redding197, Amarillo192,490 Source:The Nielsen Company, 2009 NSI Diary County Coverage, U.S. Television Household Estimates, September 2009 When these 12 neighboring counties are added to the Jackson, TN DMA, a WBBJ Area of Station Influence (ASI) is created in which the coverage is equivalent to a Nielsen TV Households rank of 128th. Jackson, TN DMA 12 bordering DMA counties where WBBJ achieves at least a 15 Net Weekly Cume totaling 116,170 TV HHs. WBBJ : Covering The Jackson, TN and Beyond Graves Carroll Madison Henderson Hardin McNairyHardeman Fayette Shelby Tipton Lauderdale Haywood Crockett Dyer Obion Weakley Henry Benton Decatur Wayne Lewis Hickman Perry Humphreys Houston Stewart Montgomery Dickson New Madrid Fulton Hickman Calloway Miss- issippi De Soto Tate Marshall Benton Tippah Alcorn Prentiss Tishomingo Lauderdale Colbert Franklin Chester Memphis MO KY MS AL TN Gibson Lake

The WBBJ ASI Increases the Market ’ s Buying Power In Every Major Category % Increase Effective Buying Income (000) 109% $4,117,580 $8,609,248 Jackson, TN WBBJ ASI Total Retail Sales* (000) 101% $3,649,613 $7,332,350 Food Store Sales (000) 106% $297,782 $613,482 Grocery Store Sales (000) 108% $278,919 $580,424 TV Households 118% 98, , Retail Categories Source:2009 Claritas; The Nielsen Company, U.S. Television Household Estimates, September 2009

Apparel Store Sales (000) 69% $158,926 $268,663 Furniture, Home Furnishing & Appliance Store Sales (000) 72% $128,849 $222,204 Department Store Sales (000) 70% $202,384 $344,027 Eating & Drinking Place Sales (000) 69% General Merchandise Store Sales (000) 98% $583,863 $1,154,460 $369,275 $624,503 *Includes Eating & Drinking Place Sales % Increase The WBBJ ASI Increases the Market ’ s Buying Power In Every Major Category 2008 Retail Categories Source:2009 Claritas Jackson, TN WBBJ ASI

Furniture & Home Furnishing Store Sales (000) 45% $78,062 $113,542 Automotive Dealer Sales (000) 93% $568,654 $1,096,007 Gasoline Service Station Sales (000) 126% $599,151 $1,353,006 Building Materials Store Sales (000) 87% Drug Store Sales (000) 133% $257,347 $599,417 $527,221 $985,556 % Increase The WBBJ ASI Increases the Market ’ s Buying Power In Every Major Category 2008 Retail Categories Source:2009 Claritas Jackson, TN WBBJ ASI

Why Buy WBBJ? For Coverage Inside and Outside of Jackson, TN the Obvious Choice is:  Jackson, TN has a per household Total Retail Sales of $37,018, making it the 117th ranked DMA in the U.S.  Jackson, TN is among the top 75 agricultural markets in Cotton, Soybeans for Beans and Corn for Grain.  WBBJ is the only station that efficiently and effectively covers the Jackson, TN DMA.  Buying Memphis does not cover Jackson, TN DMA!  WBBJ reaches more households than newspapers or cable.  WBBJ reaches into 12 outside counties in the Memphis, Nashville and Paducah-Cape Girardeau-Harrisburg DMAs which total 116,170 Television Households, creating a WBBJ’s Area of Station Influence (ASI).  This ASI greatly increases the Jackson, TN DMA in terms of Effective Buying Income, Total Retail Sales and other key economic figures.

Prepared & Issued By Continental TV Sales Research June 2010 ED-P lm/DTP/WBBJ/2010 Market Analysis All data herein from all sources should be considered to be copyrighted and proprietary to that service and is licensed to be used by Continental TV Sales. Any other use may infringe on the owners copyright and may not be used unless permitted by the copyright holder.