Unit 13 Advertising: pros and cons Section B 以文本阅读为载体的中考书面表达指导 —— 语篇结构

Information Card Name Tina FromYiQiao Middle School Belief （信仰） Be active to life, be friendly to friends, be patient to students. HobbyCollect beautiful sentences Anything is possible. Keep moving. Impossible made possible.

Anything is possible. 一切皆有可能.

Impossible made possible. 使不可能变为可能。（佳能打印机）

How do you feel about ads? For instance=For example I think ads are helpful because they can help me compare two different products so that I can buy the one I really need. helpful/useful/interesting…

Come and buy this mobile phone. It’s convenient to take it anywhere because it is very light and thin. You can surf the Internet with it. You can listen to music with it, and you can even take some beautiful photos with it! The most important thing is that it just costs you ￥ 19. confusing misleading What do you think of this advertisement?

Look at the title and guess what the article is mainly about. The article is about advantages and disadvantages of ads. Advertising: pros and cons

Read carefully and divide the article into 4 parts according to the key words. 1.Advertising at present( 广告现状） 2.Advantages(pros) 3.Disadvantages(cons) 4.The writer ’ s own idea and advice

Advertising at present In the modern world, advertising is everywhere! Some people think that ads are great. Others hate ads, saying that they make our cities and countryside look ugly. Many ads are aimed specifically at teenagers, and some young people see more than 100 advertisements a day. 1.Do all the people like ads? Read the first part of the passage and answer the questions.

◆ Suggestions of argument writing Present point of view Some people think sth is…/Some people agree that… Others don’t think sth is…/Others don’t agree that… At the beginning of writing, it’s better to present the point of view. 呈现观点 Different people have different ideas about ads. Some people think ads are helpful. But others don’t agree.

Advantages and disadvantages It’s true that some ads can be very useful. For instance, they can help you to compare two different products so that you can buy the one you really need. They can also help you save money. When prices are listed, you can go to the store with the lowest price. Ads also tell you when stores are having sales. However, some advertising can be confusing or misleading. Sometimes the words sound good but don’t really tell you anything about the quality of the product. At other times, the picture in an ad looks a lot better than the real thing. Read the second and third parts and find out the Topic Sentence and Supporting Ideas

Supporting ideas: Advertising: pros and cons Advantages of ads Ads can help you ________________. Ads can help you __________. Disadvantages of ads Ads can be ________and __________. Ads can lead you to ____________________. compare products save money confusing misleading buy something useless

In the middle of writing, we should try to write something to support the point of view. Pros cons 转 However, some advertising can be confusing or misleading. ◆ Suggestions of argument writing 论证观点 It is better to use a sentence to connect two different points of view. 巧用过渡句

The author’s own idea and advice So you have to be careful. At times an ad can lead you to buy something you don’t need at all

◆ Suggestions of argument writing At the end of writing, it’s better to present your own point of view again. 再强调观点 As for me, I think we should be more careful about ads. In a word, we shouldn’t believe all the ads.

Suggestions of argument writing 2.In the middle of writing, we should try to write something to support the point of view. 1.At the beginning of writing, it’s better to present the point of view. 3.It is better to use a sentence to connect two different points of view. 4.At the end of writing, it’s better to present your own point of view again. 现 论 转 现

假如你叫李明，最近你和你父母就 “ 周末学生该不该与同学外出活动 ” 进行了讨 论。现在请你以 Should teenagers go out with their friends on weekends? 为题，参照表 内所提供的信息，写一篇英语短文。 中考真题再现（ 08 年杭州市中考英语书面表达题） Your parents’ ideasYour ideas go over lessons … have a good sleep … help parents do housework … Pay more attention to the structure.

Should Teenagers go out with their friends on weekends ？ Present situation Recently I’ve had a discussion with my parents about whether teenagers should go out with their friends on weekends. Parents’ ideas Topic Sentence:____________________________________________ __________________________________________________________ Supporting ideas: ___________________________________________________________ _________________________________________________________ __________________________________________________________ Connecting sentence However,___________________________________________________ Your ideas Topic Sentence:____________________________________________ __________________________________________________________ Supporting ideas: __________________________________________________________ _________________________________________________________ Present your own point of view again In a word,________________________________________________ __________________________________________________________ _________________________________________________________