De Mar’s Product Strategy A-Team
What is De Mar’s product What is De Mar’s product? Identify the tangible parts of this product and its service components.
plumbing, heating, and air-conditioning products Product Strategy says: „Solve the customer’s problem no matter what, solve the problem when the customer needs it solved,and make sure the customer feels good when you live” guaranteed same-day service
How should other areass of De Mar (marketing, finance, prsonel) support its product strategy?
marketing: finance: personel: customer is the most important value for company „We will be there to fix your A/C on the fourth of July, and i’s not a penny extra.” finance: benefit for costs personel: ‘special’ rates for emplyees working during ‘special’ days „the person who wants a nine to five job needsl go somewhere else”
Even though De Mar’s product is primerily a service product, how should each of the 10 OM decisions in the text be managed to ensure that the product is successful?
focus on pluming, heating and air-conditioning products product selection and design quality process location sheduling layout HR Supply Chain inventory maintanance focus on pluming, heating and air-conditioning products major priority, standards exceed regulatory requirements; same-day service while required long product runs in specialized facielieties Fresno, California, located in one city - hire the best; well-trained employees, empowerment, most competitors guarantee their work for 30 days highly trained staff, 24-hour-a-day, 7-day-a-week service at no extra charge for customers