Cultural Intelligence

Contemporary Organizations Multi-Cultural Workforce Domestic Diversity Domestic Diversity Globalization of Work International Diversity International Diversity

Cultural Intelligence Globalization Top three management challenges in 21 st Century global organizations EIU survey results Based on 555 senior executives Across 68 nations 1. Understanding customer demands across culture 2. Managing cross-border teams 3. Finding cross-cultural talent

Cultural Intelligence Globalization and domestic diversity make cultural intelligence an essential set of capabilities for employees in contemporary organizations. Cultural Intelligence (CQ) is the capability to function effectively in situations characterized by cultural diversity

Cultural Intelligence Cultural Intelligence – CQ A key individual capability that A key individual capability that reduces use of reduces use of overly simplistic stereotypes overly simplistic stereotypes enhances sensitivity to enhances sensitivity to cultural differences cultural differences enhances relationships and performance enhances relationships and performance in multicultural situations in multicultural situations

Cultural Intelligence Contemporary Views of Intelligence Multiple Intelligences Multiple Intelligences More than General Mental Ability More than General Mental Ability Emotional Intelligence (EQ) Emotional Intelligence (EQ) Cultural Intelligence (CQ) Cultural Intelligence (CQ) CQ = State-Like Capability CQ = State-Like Capability That can be enhanced by training and experience That can be enhanced by training and experience

Cultural Intelligence Four Dimensions of CQ CQ-Strategy Making sense of multi-cultural experiences CQ-Knowledge Understanding cultural similarities and differences CQ-Motivation Channeling attention toward other cultures CQ-Behavior Verbal and non-verbal flexibility to fit different cultures

Cultural Intelligence CQ - Strategy CQ-Strategy is a person’s capability to make sense of inter-cultural experiences. It reflects the processes individuals use to acquire and understand cultural knowledge. It occurs when people make judgments about their own thought processes and those of others. This includes strategizing before an inter-cultural encounter, checking assumptions during an encounter, and adjusting mental maps when actual experiences differ from expectations.

Cultural Intelligence CQ - Knowledge CQ-Knowledge is a person’s understanding of how cultures are similar and how cultures are different. It reflects general knowledge structures and mental maps about cultures. It includes knowledge about economic and legal systems, norms for social interaction, religious beliefs, aesthetic values, language in different cultures, and cultural values.

Cultural Intelligence CQ - Motivation CQ-Motivation is a person’s capability to channel attention toward experiencing other cultures and interacting with people from different cultures. It reflects magnitude and direction of energy applied toward learning about and functioning in cross-cultural situations. It includes the intrinsic value people place on culturally diverse interactions as well as their sense of confidence that they can function effectively in settings characterized by cultural diversity.

Cultural Intelligence CQ – Behavior CQ-Behavior is a person’s capability to adapt behavior so it is appropriate for different cultures. It reflects verbal and non-verbal flexibility. It includes having a flexible repertoire of behavioral responses that are appropriate to a variety of situations and having the capability to modify both verbal and nonverbal behavior based on those involved in a specific interaction or in a particular setting.

Cultural Intelligence Multi-Source CQ Assessment and Feedback Completing the CQ assessment process and receiving feedback on your CQ. This feedback includes information on the four dimensions of CQ How you described yourself How you described yourself How others described you How others described you

Cultural Intelligence Value of Multi-Source CQ Assessment and Feedback Awareness of your own capabilities Awareness of your own capabilities Awareness of the capabilities of others Awareness of the capabilities of others Knowledge that you can use to emphasize your strengths when in job interviews

Cultural Intelligence Purpose: Self-Awareness and Self-Development Take charge of your own development Reflect on your multi-source CQ feedback Reflect on your multi-source CQ feedback Build on your CQ strengths Set goals to develop weaker aspects of CQ Develop specific action steps Develop specific action steps Implement these action plans Implement these action plans Work with a partner to give and get support Discuss specific goals and target dates

Cultural Intelligence Reflection Comparing your view of yourself with the way others described you is an important way to increase your self- awareness. Think about how you answered the questionnaire. Reflect on the meaning of this feedback

Cultural Intelligence Benefits of Cultural Intelligence Research demonstrates that CQ enhances Research demonstrates that CQ enhances Cultural Judgment and Decision Making Multi-Cultural Adaptation Task Performance

Cultural Intelligence Importance of CQ Essential for Global Leaders and Professionals International Assignments International Joint Ventures Domestic Professionals Domestic Professionals Domestic Multi-Ethnic and Multi-Cultural Work Groups Sales and Marketing to Multi-Ethnic Domestic Markets

Cultural Intelligence For Additional Information Web Site: Contact: Dr. Linn Van Dyne Dr. Soon Ang Dr. Linn Van Dyne Dr. Soon Ang