#PRNewswire PR In Real Time From Publicity to True ‘Public’ Relations Victoria Harres | #PRNewswire

#PRNewswire What we’ll cover: Publicity to ‘Public’ Relations Engaged Media Relations Working your content in Web 2.0 Crisis management #PRNewswire

#PRNewswire Publicity

#PRNewswire Journalist’s point #PRNewswire

#PRNewswire Image credit: The media patiently awaits #PRNewswire

#PRNewswire #PRNewswire

#PRNewswire Web 2.0 unlocks unique opportunities

#PRNewswire Find journalists and bloggers on social networks that matter to your goals. Listen and learn. Connect and pay attention Be useful in an unselfish manner. Audience relations

#PRNewswire Engage influencers Probably not her.

#PRNewswire Influencers Could be Your Customers

#PRNewswire Listen!

#PRNewswire Press Releases Write tweetable headlines. Use anchor text with links that lead back to your site! Keywords, keywords, and keywords… Optimize for search. Include sharable multimedia.

#PRNewswire Press releases More Multimedia = More Views

#PRNewswire Multimedia releases have double the shelf life of text releases.

#PRNewswire Make #PRNewswire

#PRNewswire Remember Mom #PRNewswire

#PRNewswire Quotes Stats Photos Video Slides Audio Break it down for sharing…

@PRNewswire #PRNewswire

#PRNewswire Humanize the brand… with a gorilla?

#PRNewswire Optimize content for search!

#PRNewswire Communication must happen in real-time! Crisis circa Web 2.0

#PRNewswire A challenging road to a welcome tweet…

#PRNewswire tools oneforty.com/PRNewswire/pr-toolkit

#PRNewswire Resources Live Google Doc: Resources for Social Business

#PRNewswire Inspect your audience frequently! Credit: Universal Pictures image of Alfred Hitchcock promoting the film The Birds.

#PRNewswire Takeaways: Research and listen. Engage your true influencers. Be a good social citizen. Humanize the brand! Make your content super sharable. Communicate and act in #PRNewswire

#PRNewswire #prnewswire