MDGs Regional Campaign Budapest, 6 March 2007 Jan Szczycinski UNDP Poland

2 „Bad” message  „From your taxes we will give huge money to strangers in other countries, because they’re poor”  Politicians do not take power with ODA slogans  Societies with sharp inequalities  Sharp increase of ODA  MDGs – unattractive, difficult, general, global, everything and nothing, non-applicable, simplifying  90 % of societies in NMS never heard about MDGs  How can we achieve the Goals?  Public – another „enemy” or „ally”?

3 „Good” message  Payers/donors have the right to know  Allies in working with other institutions, politicians  Show the results, reasons, interests  MDGs – public relations tool  Regional MDGs Campaign „Time to help others!” –Members of parliaments –Youth –Media  Support – not instead of national activities

4 Why together?  Exchange of ideas, examples, materials, publications,  Better possibilities for mobilizing funds for joint activities,  More effective approach towards international media,  One voice towards international community,  Sharing examples of neighbors’ ODA projects – more convincing than projects of France or Norway

5 Why UNDP  Mandate to support MDGs  Monitor progress and provide analytical basis  Advocate for MDGs  Millennium Campaign – established donors, limited support for emerging donors  Experience in campaigns in Scandinavian countries, Poland, Lithuania  Independent and reliable partner for different institutions and groups of societies  Legitimacy, credibility, quality of campaigns/messages  Flexible communication with different actors, including media, other ministries

6 MDGs Campaign  New joint activities: create joint website, produce documentary movie, organise film festival, contest for students, roundtable for MPs, joint declaration of MPs, UN model, show Match against poverty on TVs  Include UNDP in already planned activities  Align already planned activities to MDGs campaign  Multipliers – MDGs Ambassadors  UN/UNDP brand owned by the Peoples of the United Nations

7 How can UNDP help  Coordination, facilitation  Content, materials  Ideas/examples  Name/logo – credibility – MPs, youth, media  Experts  Celebrities

8 Summing up  Emerging donors will not be emerging for ever  MDGs 2007 mid-point  No additional tasks  Advocate at the European Commission  Questions:  Do you see any advantages of cooperating with UNDP?  What would you expect from UNDP?  Are you interested in a joint meeting on this topic with UNDP and EC?

9 JAN SZCZYCIŃSKI, UNDP POLAND Thank you