Digital Value Chain

Computer Aided Applications CAD – Computer Aided Drafting CAD – Computer Aided Design CAID – Computer Aided Industrial Design CAE – Computer Aided Engineering CAM – Computer Aided Manufacturing

Product Innovation Process Ideation Development Prototyping Tooling Production

Design Realisation Technologies Ideation Development Prototyping Tooling Production 3D Scanning Freeform Digital Sculpting Rapid Prototyping CNC Machining, Rapid Tooling Injection Moulding, Casting, Forming

Haptic Digital Sculpting Sculpts and tugs naturally Precise control provided by force feedback Voxel representation internally Supports colour STL definition www.sensable.com

Rapid Prototyping Convert CAD model into layers of constant thickness Create the physical prototype layer by layer beginning from the bottom

CNC Machining CAM applications generates machine control codes Codes feed into on-board computer and drive servo motors Available for almost all types of machine

Rapid Tooling Laser sintering of metal powders using no binder The pressed powder particles fuse together, forming metallurgical bonds Uses for parts as well as injection moulds

Design Implication Digital technologies have accelerated product design New tools expand the application of digital technologies Consolidation of platforms and the emergence of polygon based tools break down the digital barrier More than one data path available Data is valuable resources

Producer and Consumer of Data Identify the data producer and consumer in your trade Characters originated from toys, film characters, game characters, etc. and propagate to other trades Independent characters (avators) are over the horizon Exponential growth in number of 3D artists

Design as Data Stream Identify the value of your data Increase form authenticity Surface geometry preserved Maintain design quality Not subjected to individuals interpretation Speed increase Workload can be divided Time to re-built model minimized Prototyping at any point on the development time-line

Flow of Data

Birth and Death of Data Identify break points in your data Integrate with e-Commerce solution Generate 3D model for web store directly Marketing and promotion before tooling completed ‘Design your own toy’ solution End-user configurable toys ‘One of a kind’ collectables 3D Portrait

The emergence of polygon Identify the most natural representation for your design STL becomes the de facto standard for on-line 3D collaboration Native polygon model editor more powerful 10 out of 12 new tools relate to polygon-based design Multi-media friendly AI application friendly

Data structure Identify structures in your data Data structure varies between applications Small textures represented by mapping animation Polygon sub-division in rendering Definition of surface normals Feature scaling control in RP Motion specific requirements for product design Definition of colour across platforms

Conclusion Where is the bulk of your data? Where is it from? Where will it go to? Are you ‘data efficient’? Is it possible to achieve Source Data Automation?