DRIVING INNOVATION WITH CROWDSOURCING Harry Zhang

WHAT IS CROWD SOURCING? The process of obtaining helpful or useful ideas, services, solutions, or any other content from a large group of people. Solutions are usually obtained from an online community instead of a traditional organization Each contributor adds a small portion with the hope that the combination of every portion will lead to a greater overall result

PURPOSE/BENEFITS OF CROWDSOURCING Diversity of ideas  Everyone comes up with a different idea Versatility  Can divide tedious tasks by splitting it among the crowd  Can also apply to general search for information Cost reduction

CROWDSOURCING AN INTERFACE DESIGN Increase in popularity in recent years Gives developers a clear idea of what individuals want and helps them generate a design to satisfy as many people as possible Recent example: Netflix crowdsourcing captions crowdsourcing/

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