DRIVING INNOVATION WITH CROWDSOURCING Harry Zhang
WHAT IS CROWD SOURCING? The process of obtaining helpful or useful ideas, services, solutions, or any other content from a large group of people. Solutions are usually obtained from an online community instead of a traditional organization Each contributor adds a small portion with the hope that the combination of every portion will lead to a greater overall result
PURPOSE/BENEFITS OF CROWDSOURCING Diversity of ideas Everyone comes up with a different idea Versatility Can divide tedious tasks by splitting it among the crowd Can also apply to general search for information Cost reduction
CROWDSOURCING AN INTERFACE DESIGN Increase in popularity in recent years Gives developers a clear idea of what individuals want and helps them generate a design to satisfy as many people as possible Recent example: Netflix crowdsourcing captions crowdsourcing/
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