Budget and Marketing Ian Iepson

Phase 1 Staffing

Phase 1 Funding Funding will be procured for the National Science Foundation under the SBIR grant program – Limit is $100,000

Phase 2 Staffing

Phase 2 Resources

Phase 2 Funding Funding will be procured for the National Science Foundation under the SBIR grant program – Limit is $750,000 Marketing budget will be procured as a small business loan from a bank

Phase 3 Staffing

Total Budget

Software - $20,000 Implementation - $13,000 per week Customer Cost November 30, 20099CS410 Green - Milestone

Small Scale Implementation Break even in 45 weeks

Medium Scale Implementation Break even in 72 weeks

Large Scale Implementation Break even in 100 weeks

Dr. Olariu's James Long API Specialist Domain Experts November 30, CS410 Green - Milestone

Target Customers Universities Amusement Parks Golf courses Zoos Malls and Shopping Outlets Dense Urban Areas Special Event Coordinators November 30, CS410 Green - Milestone

Malls and Shopping Centers: 48,695 (2007) Golf courses – 11,978 (2005) Colleges and Universities: 4084 (2003) Amusement Parks – 534 (2005) Zoos and botanical gardens – 605 (2005) November 30, 2009CS410 Green - Milestone15 Customer Market Colleges Source: Census.govCensus.gov Shopping Source: Census.govCensus.gov Golf, Amusements, Zoo Source: Census.govCensus.gov

Easy to use system for updating maps instantaneously Added value from advanced mapping functions Customer will print less paper maps which will subsidize their overall costs More competitive in their industry November 30, 2009CS410 Green - Milestone16 ROI For Customer

Time saved More informed with accurate map Added convenience November 30, 2009CS410 Green - Milestone17 ROI For User

Present customer with a working prototype to demonstrate: – Ease of use – Admin user interface abilities – User interface abilities – Map easily updated – Map detail and clarity – The ability to use any device with a web browser to access DMS November 30, 2009CS410 Green - Milestone18 Marketing Plan

Competition Matrix Paper MapGoogle MapsMapQuestDial DirectionsDMS Web-based XXX SMS Delivery X X XX Driving Directions XXXX Walking Directions XX Search by Address XXXX Links to More Info XX Printable XXXX Internet Browsers XXX Individual Buildings Visible XXX Completely Customizable XX Search by Name XX Parking Information X Search by Contents X Instantly Updatable X November 30, CS410 Green - Milestone

Risk Matrix Probability Impact RareUnlikelyPossibleLikelyHighly Likely Very High BA High C Moderate D Low E Very Low A)Product is too difficult to keep maintained B)API vendor decides to start charging C)Unable to make it intuitive enough for every day user D)Lack of access to product E)People only use it once and never again November 30, CS410 Green - Milestone