MidemNet :: Saturday 17 th January 2009 Voice of the fans........

Slides:

Advertisements

Similar presentations

TECHNO-TONOMY Privacy & Autonomy in a Networked World Learning Module 6: Meeting People Online.

Advertisements

IAEA International Atomic Energy Agency 13th INIS/ETDE Joint Technical Committee Meeting October 2011, Vienna, Austria Domenico Pistillo (INIS) Leader,

2023IBA Tutorial Week 6: International Business Report Monday September 1 Tuesday September 2 Griffith Business School.

What you should understand about buying a mobile phone Developed By by.

Objective: –Today students will learn about Cyber Bullying. –Students will learn: What is Cyber Bullying? How it Works? Why does it happen? How to prevent.

1 Digital Music Survey Prepared for Demos: 19 th October 2009.

Consumers & Online Privacy: Agenda Background and objectives General attitudes to the internet Attitudes to online data and privacy Attitudes to.

Music Industry 2.0 Moshito Music Conference & Exhibition

Skype Overview: Expanding the potential of Global Communications Faisal Galaria Business Development.

Online Marketing Achieving Effective Return On Investment Darren Moffett Head of Digital & Direct Marketing Banks Love.

Hearst digital: We Know Women Online. Online Survey Ran 7 th July to 6 th August 40 questions across 5 key insight areas Sample 4566 Methodology Cosmopolitan.

 Why should it be mobile?  What content should I make mobile?  What need do I serve by making my content available to mobile users?  What value does.

+ Social Media proposal Presented by- Social Club Media 18 th July.

Shane Bracken & Manik Islam..  Can see and understand non-verbal communication  More free flowing discussion dynamics easy to pursue/question issues.

Ebook Summit Wednesday 24 th September UK book sales market 2013 The invoiced value of all UK book sales was £3.389m in Digital sales accounted.

What’s in your bag or briefcase? (National survey carried by source-e, September 2007)

Digital Marketing Strategy © 2012 Odd Dog Media 174 Roy St, Suite C, Seattle Sonitrol Digital Marketing April 5, 2013.

D IRECT M AIL, E MAIL, W EB I NTEGRATION Delivering Measurable Results Marketing Techniques to Increase Response & Revenue |

Music Experience and Behaviour in Young People Summer 2009 Uk MusicUniversity Of Hertfordshire.

Campus Technology 08 Shootout! Bracing for the Next-Gen Student Wave: Myth or Mandate? Next-Gen Students “Speak Up” – Are we listening? Julie Evans Project.

The Content Marketing Revolution 18 th January 2013 Digital Ad Lab.

July Markets 10,000 respondents. WHAT’S IN YOUR BAG?

Day Two How to make passive income on the internet.

The European Trade Association of the digital and interactive marketing industry representing the National trade associations and Corporate members European.

Copyright ARC Group 2000 September 2000Regina Wong- GSM Congress Asia Pacific Wireless Internet: Market Trends and Strategies Regina Wong Consultant.

Our Internet Secrets Teleseminar Welcome 7 Key Steps to Turn Your Bricks and Mortar Business into an Internet Business.

Hutton All Saints’ Online Risks and Dangers Workshop WEDNESDAY 19 TH NOVEMBER 2014.

Building profitable customer loyalty

Introducing Digital Rights Management Willms Buhse October 2002, Vilnius.

New Media Technology: The Impact on the Music Industry Aims: To discuss the impact new technology has had on the music industry. “Digital Download Culture”

This presentation outlines the following: How we believe we can help Electronic Marketing Strategy Marketing Overview SMS Marketing Overview Electronic.

All data from the 13 th Annual MetLife U.S. Employee Benefit Trends Study unless otherwise noted Metropolitan Life Insurance Company, NY, NY L [exp1116][All.

Overview Attendance Conversion Sources Preferences Takeaways Thank you Class of 2010 for responding to the deep dive 2008/2009 career survey. The following.

Day Two How to make passive income on the internet.

© IGD 2011 For subscribers who usually log in via a company intranet link.

An overview of IP addressing history and policy issues Leo Vegoda Number Resources Manager, IANA.

INTERLEGES AGM KIEV THE “ESSENTIALS” OF LAW FIRM WEBSITES.

Is Dead? Is Dead?. Is Dead? “As social media proliferates and becomes the peer communication method of choice for many of our consumers,

Quiz 1: Case study Evidence A 1 of 3 1. How might we understand the concept of a ‘Public Service’ broadcaster in traditional economic terms? As the provider.

Communication Systems The Internet The largest wide area network in the world. It is made up of thousands of linked networks. What.

My Phone ® Service Description 1. My Phone Value Proposition Have you ever… Worried about losing the information on your phone if it is lost or stolen?

The Number 1 Online Job Provider In Nigeria Work With WIN Today Advertise With WIN Today.

Digital Business Models Geneva, 4th November 2010 Francis Keeling, VP Digital Universal Music Group International ConfidentialPage 1 WIPO Emerging Licensing.

Impact of e-commerce on the UK economy Cecil Prescott Head of Research& Development and Information Technology, ONS #UKecomStats.

The impact of technology Module The impact of technology Module

2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

Media Overview St Petersburg, January 2007 Anna Averkiou.

Reach people at the right time with enhanced campaigns.

Security threats from pervasive broadband access Prof. Jim Norton Chartered Director & Chartered Engineer Senior Policy Adviser e-Business & e-Government.

How to Ethically Generate Abundant Referrals to Your Practice: Turning Google’s Updates into Your Best Referral Source Turning Google’s Updates into Your.

Quiz 1: Case study Evidence A 1 of 3 1. How might we understand the concept of a ‘Public Service’ broadcaster in traditional economic terms? 2. Why might.

2012. Overview  - Intro  - Why Video Advertising?  - All the Big Brands are doing it (logos, screenshots)  - How it works? (Video ads, google/youtube,

New Media Technology: The Impact on the Music Industry

Presented by Ruth Gorski Introducing the American Express OnePoint ® Program This document contains unpublished confidential and proprietary information.

Aggressive Digital Marketing: Spreading the Message via Social Networking and Web 2.0 Ben Moore.

Music Magazine Industry Research By Daniel Wright.

The Impact of Social Media on Touring and Live Performance Doni Tavel Senior, Management School of Public and Environmental Affairs

IPad users – a global study Work conducted by dres consulting.

Opportunities and Threats to the Packaging Industry in 2021: A Global Executives Survey The report focuses on global major leading industry players with.

Personal Branding. Objectives How do you see yourself? How do others see you? What is your personal brand?

Free But Effective Listing Building and Marketing Service How to easily and quickly grow a list of potential buyers and constantly send them marketing.

Cover slide Project, course, team, date. Outline welcome  1 slide introducing the key sections/ information items in this presentation.

Young Scot Engaging Young People with Health Information through Social Media Kirsten Urquhart, Information Services

Music Downloads By: Demetria Norman And Jacquelyn Menner.

Innovation and Diversity Does Innovation threaten the Cultural Sectors?

Dinosaur Jr is a niche artist as the band isn't that well known.

Training Deck – Social Media/Reputation Management

Our internet, our choice

Social Media and Corporate Social Responsibility

HOW BUSINESSES USE GOOGLE

Presentation transcript:

MidemNet :: Saturday 17 th January 2009 Voice of the fans

Clients

Survey Overview Major label fan database France, UK, US Over 1300 music fans Conducted October/November 2008 Artists & Fans, Filesharing and Business Models

Artists and Fans

Keeping Informed Importance of direct communication Don’t forget Google Adwords

Artist Merchandise

Interest in artist based subscription models Opportunity for labels and managers to develop more artist-specific subscription services

What fans want from an artist subscription model Fans value practical, tangible benefits most highly

Death of the album greatly exaggerated? Fans claim they like albums as they are

Filesharing / Sharing

Are you worried about being caught for file-sharing? France bucks the trend on filesharing fears

If you received a letter from your ISP warning you about file-sharing would you stop?

If you were threatened with your broadband/ ISP being shut off would you stop file-sharing? Threat of disconnection not much more effective than warning letters

If you received a letter from your ISP warning you about file-sharing would you stop? If you were threatened with your broadband/ ISP being shut off would you stop file-sharing? Base: File-sharers (19% of total sample) Disconnection threat has more effect when just looking at filesharers

Business Models

Digital Behaviour Trend towards access based services rather than ownership

Which of the following would you prefer to get your music provided by? ISPs are number one choice as digital music provider

Preferred ‘unlimited music download service’ 1.Phone/PC based service from mobile network 2.Phone/PC based service from mobile handset manufacturer eg Nokia Comes With Music 3.Annual up-front PC based subscription eg Datz music lounge 4.Free from ISP/mobile network but tied to that provider eg TDC Denmark 5.Rental-based subscription eg MusicStation, Napster Once again the ISP based model is the most popular

Key Findings – Artists & Fans Artist website and direct communication from the artist most important Continued relevance of MySpace Importance of Google (including Youtube) Interest in artist subscription models – practical benefits Opportunity to convert more fans to regular merchandise purchases

Key Findings – Filesharing Evidence that warnings would have a significant impact on behaviour (only 9% of survey would ignore a warning, with France the most defiant at 14%) The difference between a simple warning and threat of broadband cut-off most obvious when we look at filesharers only (41% would stop for warning, 63% for cut-off threat) Younger respondents are the most worried, message getting through?

Key Findings – Business Models Trend towards access rather than ownership, can this be monetised? When looking for providers of music services, ISP and cable/satellite most popular, yet least developed services to date Business models – TDC/Datz type approaches most favoured (ISP again!) - Hardware-bundled (eg Comes with Music) type approach least popular currently, a marketing challenge?

22 Thanks! Contact: Tim T: +44 (0)