TARGETING OPPORTUNITIES ON TVNZ.CO.NZ

TARGETING OPPORTUNITIES DIRECT RESPONSE TARGETING WITH THE MARKETPLACE TEXT-LINK For clients with direct response marketing objectives, the marketplace text-link is the perfect ad placement to use to achieve your goals. The logo and text creative, along with a strong call to action message makes the Market Place Text-link a powerful performance ad unit to drive direct response. CONTEXTUAL TARGETING By utilising TVNZ key word targeting, clients can target key sections and articles relevant to your business. Contextual Targeting reduces wastage by increasing the ability to niche target people reading about subjects relating to your product/business.

TARGETING OPPORTUNITIES RETARGETING TVNZ’s re-targeting allows advertisers to re-capture lost sales by connecting businesses with their past website visitors, so there is an increased likelihood of a completed transaction. How it works is, TVNZ can re-serve the same advert or a different advert to people who have expressed an interest in your product or service previously.

FURTHER OPPORTUNITIES GEO-TARGETING Utilise TVNZ Geo-Targeting to narrow in on key cities within NZ relevant to your businesses. Example: Target Aucklanders. ISP TARGETING Advertisers can target specific ads towards key ISP providers, through TVNZ ad serving system. TIME OF DAY / DAY STRATEGY TARGETING Clients can maximise impact by specific day or time of day targeting strategies. INCREASING REACH WITH FREQUENCY CAPPING Advertisers needing brand/product reach, can optimise their digital campaigns, by adding in frequency caps to their campaigns to increase reach.