What hardware and software to use
LOW-END PC
Choices of ISP
Ways to generate click traffic
Physical Virtual
Morph advertising to customers or potential customers
"To drive traffic to our new website" "To drive traffic to our new website"
Google › Sponsor Links Sponsor Links B(V)loggers › A website that sells music beats › Kyren Cwalk / Trickshotproductions Kyren Cwalk / Trickshotproductions Other supportive websites › Shoes and socks
Martin Fleischmann of mostchoice.com estimated he lost $100,000 Online advertising is a fast growing industry › So what? (2X)
Flyers › Gym gear Print advertising › Magzines Coupons › Get $10 off with $50 order Discounts › %10 off $100 plus orders
Good vs. Bad
Lack of Planning Lack of Preparation Lack of Content Site made difficult to find or search Not enough keywords
To be successful, a web page must: Be aesthetically pleasing Be well planned and thought out Generate a constant flow of web traffic Have a strategic business plan Be in a constant state of evolution
Information Technology – the products, methods, inventions, and standards that are used for the purpose if producing information. Information System – an assembly of hardware, software, data, procedures, and people that produce information. Both aid in the achievement of Business goals Both provide Information
Information must be: Sufficient Just the right amount of information Money Must be worth the cost of gathering Accurate Must be reliable and trustworthy Relevant People must have a need that your information satisfies Timely Must be accessible within a reasonable amount of time
Principles of Competitive Advantage 1.Create a new Product or Service 2.Enhance products or Services 3.Differentiate Products or Services 4.Lock in Customers and Buyers 5.Lock in Suppliers 6.Raise Barriers to Market Entry 7.Establish Alliances 8.Reduce Costs
You should have learned: What hardware and software to use Ways to generate click traffic Good vs. Bad websites Now go and get bank!
Paul Wall hearts HTM