Enrollment Management Institute Peralta Community Colleges Goals, Objectives and Expected Outcomes

Definition: Enrollment management is a systematic, holistic, and integrated approach to achieving enrollment goals by exerting more control over those institutional factors that shape the size and characteristics of the student body. It includes activities associated with attracting and retaining students including marketing, recruitment, financial aid, orientation, advising, and instruction. It also involves examining institutional mission, program and service offerings, organizational structure, and resource allocation. The process relies heavily on the use of pertinent data and information for informed decision making. The Enrollment Management Paradigm

1.To achieve the institution's desired enrollment state (numbers and characteristics) 2.To improve the quality of the institution's educational programs, services and student life and learning; and 3.To assist individual students to accomplish their educational/career goals. Goals of an Enrollment Management Program

Goals:  Short-term: Implement enrollment management strategies to increase enrollment for summer and fall 2015  Long-range: Develop a comprehensive plan that is integrated with the educational, facilities and IT strategic plans of the district and colleges. Goals of the Enrollment Management Institute

Objectives: Short-term  Enrollment management fundamentals – analytical assessment  Review, revise and focus enrollment management implementation plans (outreach, marketing and retention) that are aligned with best practices.  Presentation of enrollment management plans from each campus (summer, fall 2015, spring 2016).  District enrollment management plans  Revising and strengthening our policies and practices  Delineate and align roles and responsibilities (district-wide and campus-specific) Objectives

Objective: Develop a comprehensive plan that includes:  Establishing FTES Targets (resident, non-resident, special populations)  Revisit Budget Allocation Model  Address facility needs: (deferred maintenance, new facilities, housing)  IT needs (prioritizing projects with a focus on SSSP)  Alternative modes of instruction (DE, on-site)  Assessment of policies and procedures (CCC apply, matriculation hold, assessment, student payment plans)  Leveraging and integrating SSSP, CPT, Equity programs and Peralta Scholars to meet enrollment and completion targets  Instructional strategies that facilitate retention and success Long-term: Growth vs. Stability

 Train participants in the fundamentals of enrollment management  Identify, explicate and incorporate best practices  Establish realistic measurable goals  Creating action plans that can be implemented immediately  Establish a mechanism to coordinate enrollment management efforts  Identify and recommend the allocation of resources  Codify the data elements to be captured, monitored and evaluated  Build a cohesive team Institute Expected Outcomes

Proposed Format Frequency Half-Day session at the August Summit – short term enrollment management plans, implementing the EMI Four to six half day sessions throughout the academic year. Topics/Themes Building Institutional Capacity Developing a Budget Model that plans for growth Strengthening Retention through Integration and Collaboration Disciplined Appraisal of Academic and Student Services Programs Leadership Capacity Building Leveraging Community Partnerships

1.Enrollment Management Coordinating Committee – College Presidents and District Personnel: Policy, planning, implementation of short-term plans and evaluation 2.Enrollment Management Institute Steering Committee – Campus and district staff, faculty and students: Plan and implement the year-long Enrollment Management Institute Coordinating Structures