Opening Cinemas In New Markets 21 June 2004 Explosion: Development of Multiplexes in CE David Horáček Palace Cinemas Czech People, Entertainment & Fun

Opening Cinemas In New Markets Palace Cinemas in Central Europe  Development in 1999 – 2002  Number one performer in the city  Located in big shopping centers  10 multiplex cinemas in 3 countries  In total 103 screens  Product mix  Local products  Concessions – popcorn

Prague – 4 Sites, 40 screens Hungary Slovakia Brno – 2 sites, 17 screens Czech Republic Bratislava– 1 site, 12 screens Budapest – 3 sites, 34 screens 3 territories 10 sites 103 screens 3 territories 10 sites 103 screens Opening Cinemas In New Markets Palace Cinemas in Central Europe

PRAGUE Population : 1,2 mio + 0,6 mio surrounding 8 TOTAL: 9 sites - 87 screens Palace Cinemas Competition Novy Smichov – Palace - 12 Slovansky Dum – Palace - 10 Park Hostivar - Palace - 10 Letnany – Palace - 8 Cerny Most – Village - 8 Flora – Cinema City - 8 Andel – Village - 14 Galaxie – Cinema City - 9 Zlicin – Cinema City - 8

Opening Cinemas In New Markets Prague, Czech Republic

BRATISLAVA Population: 0,5 mio + 0,2 mio surrounding Polus – Metropolis - 8 Aupark – Palace - 12 TOTAL: 2 sites - 20 screens Palace Cinemas Competition

Opening Cinemas In New Markets Bratislava, Slovakia

BUDAPEST Population: 1.8 mio + 0,6 mio surrounding Mammut – Budapest Film – 8+5 Duna – Intercom - 11 VIP - Cinema City - 6 Eurocenter – Intercom - 7 West End – Palace - 14 Campona – Palace - 11 Lurdy Haz – Intercom - 10 Cespel Plaza – Cinema City - 7 Corvin – Budapest Film - 6 Cineplex Odeon - 6 MOM Park – Palace - 9 Total : 11 sites screens Palace Cinemas Competition

Opening Cinemas In New Markets Budapest, Hungary

Opening Cinemas In New Markets Palace Cinemas in Central Europe  Founded as Ster Century in 1999  Taken over by Palace Cinemas in 2002  New company vision  Structural changes  Improved performance  Financial results  Strong team

Opening Cinemas In New Markets CZ Admissions 1993 – 2003 (mio)

Opening Cinemas In New Markets CZ Gross Box Office 1993 – 2003 (mio CZK)

Opening Cinemas In New Markets CZ Average ticket price 1993 – 2003 (CZK)

Opening Cinemas In New Markets CZ Admissions in 2003 (mio)

Opening Cinemas In New Markets CZ Gross Box Office in 2003 (mio CZK)

Opening Cinemas In New Markets DLP movies  Finding Nemo in first 10 weeks in DLP cinema  dubbed print admissions (42%)  DLP version admissions (58%)

Opening Cinemas In New Markets Music DVD & CINEparties

Opening Cinemas In New Markets Singstar Sony PS 2

Opening Cinemas In New Markets Live music

Opening Cinemas In New Markets Euro 2004 Live

Opening Cinemas In New Markets 21 June 2004 David Horáček Palace Cinemas Czech People, Entertainment & Fun