Persuasive Technologies Michael Fuller

Persuasion Technologies being used to draw people’s attention to certain kinds of information in an attempt to change what they do or think. Stop Smoking, Buy this, Do That

The Past In the past persuasion was done through advertisements that would pull at your heartstrings or make you think an action is wrong.

Media Format Donate now and save a child!

Media Format As seen on I-65 somewhere between Prattville and Clanton.

Games Pocket Pikachu –“Real” Exercise keeps the virtual pet alive

Making Life Easy Amazon One Click –With only one click a package could be on its way. –Makes purchasing so simple that its tempting to buy stuff.

Pointless Rewards Achievement Points –Collected through performing tasks in games. –Pointless, but people will spend money just to increase their score. –Some will play games they don’t want to just to get the points. “Fight Night Round 3” “Galaga”

Quick Rewards The Orange Box / Steam –Purchase the Game early get 10% off and the ability to play it early. –Persuade people to pre-order by offering them early access. Play TF2 of Mac Ad –VideoVideo

Scams –Phony s from banks, pay pay, ebay & others that want private information. –Note: You would think by now server would automatically catch and erase these e- mails.

Positive Reinforcement Users of persuasive technologies usually get a reward for using the system. –Achievement Points More & More & More –Pikachu Lives It Lives! –Early Access Play it before its released –Quick Satisfaction

Worthless Rewards WaterBot –Lights would change and make sounds when you saved water. –It was found that people didn’t care about the color changing water, but rather their score against another, to see who was saving the most water.